Marketing Manager IV

3 days ago

Montreal Quebec GF, CA Compunnel Inc. Full time

Business Group:

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.


From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.


Job Description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Advice Marketing team. We’re building deeper relationships, leveraging data insights, innovative media and engaging content via digital and social growth channels, to build a fresh Marketing approach that differentiates us. With transformational leadership and the development of a truly innovative and integrated Marketing organization, it’s an exciting time to be in Marketing at Manulife. We think big and we get it done together


The Advice Marketing team is responsible for driving strategic B2B focused programs that support and deliver against business targets. You will be collaborating with key internal & external partners to create and execute best-in-class marketing programs that drive business results, shareholder value and increase customer loyalty.


As the Marketing Manager, Advice Marketing, you will lead, plan, execute and optimize targeted omni-channel marketing to support our B2B Individual Insurance and Behavioral Insurance business in Canada. Driving acquisition, cross sell, engagement, retention and digital adoption, to help drive business goals and facilitate sales.


We’re looking for a digitally savvy marketer who brings visionary thinking and excels in rallying and inspiring teams to win, learn and have fun. An effective communicator who collaborates well with cross-functional partners, with the ability to navigate and get the best out of teams in a matrix environment.


Key Accountabilities:


Leadership & Collaboration

Proven experience delivering impact and business results with a track record of developing and executing on strategies to deliver both short-term and long-term results.

Effectively establish and work with teams across multiple functions, building strong business relationships with a focus on collaboration and doing the right thing.

Lead cross functional teams to ensure marketing projects are consistently delivered within the agreed upon timelines, budget and objectives.

Continuously look for opportunities to innovate and bring new thinking to the growth of the business.

Communicate & present effectively across the organization.

Able to quickly adapt to the changing needs of the business.

Business Acumen

In-depth experience with digital, direct, analytical marketing and funnel optimization; with a strong understanding of what drives return on marketing investment.

Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end to end marketing planning from ideation, to strategies and initiatives that drive business results, to execution.

Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.

Own and manage marketing budget & monthly forecasting.

Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.


Candidate Requirements/Must Have Skills:

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.

Bilingual - Ability to communicate with customers and clients in both English and French (Fluency - read/write/speak in French)

Strong understanding of what drives return on marketing investment and ability to understand and leverage the consumer and translate insights into high-impact marketing activities.

Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.

Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.

Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.

Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.


Nice-To-Have Skills:

In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).


Additional Soft Skills:

Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment

Strong judgment, consulting, negotiating, influencing and collaboration skills.

Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.

Highly motivated, proactive self-starter with strong sense of urgency


Education: Post-secondary education and demonstrated business acumen.

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