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Media & Community Relations Manager - PWHL Ottawa
3 months ago
Job Type: Full-Time
POSITION SUMMARY:
The Professional Women’s Hockey League (PWHL) Ottawa is seeking an experienced and passionate individual to serve as a Media and Community Relations Manager. The successful candidate will be the primary contact to lead all media and community relations activities in the Ottawa market and have an integral role in growing the PWHL Ottawa team by driving communications strategies, storytelling, and relationship building that aligns and adheres with league standards and expectations. Responsibilities and tasks will be supervised by the team’s Director of Business Operations, with support and guidance provided by the league’s Communications and External Affairs department.
DUTIES & RESPONSIBILITIES
- Lead, Develop and implement PWHL communications strategies, policies, and initiatives tailored to the local market, ensuring alignment with league objectives.
- Craft and execute strategic messaging, fostering player storytelling, promoting hockey, driving business initiatives, and supporting community engagement efforts through various channels with close collaboration with league and team leadership
- Proactively cultivate relationships with diverse local media outlets, continually seeking innovative opportunities for coverage across print, digital, radio, and television platforms to expand audience reach and elevate brand visibility. Leverage relationships to grow media list.
- Oversee the team’s media accreditation process. Draft media materials including press releases, game notes, and postgame summaries to promptly disseminate to local media stakeholders. Curate player profiles to create content that showcases players’ personalities, experiences, milestones, and achievements.
- Arrange and coordinate virtual and phone interviews as needed for team personnel and players, facilitating effective communication with media representatives
- Proactively seek out, lead and participate in media appearances and community events alongside team staff and players, enhancing visibility and community engagement.
- Support the planning and execution of team theme nights.
- Manage charitable item donation program.
- Actively participate in regular meetings led by the league’s Communications department, contributing to the alignment of performance goals and dissemination of best practices.
- Maintain the highest level of confidentiality regarding proprietary company data, employee records, team records and client information.
QUALIFICATION REQUIREMENTS:
- Minimum of 5 years working in sports media relations, public relations, communications, journalism, or related professional experience.
- Bachelors in communications, media, sports management, or related degree – Required.
- Experience in the sports and entertainment industry – Preferred.
- Must be proficient with computers and MS Office programs.
- Ability to be on-site at all home games and events, frequent attendance at practices and other activities in the market, as well as team travel to away games and events (via bus and air) is required.
SKILLS, ABILITIES & OTHER ATTRIBUTES:
- Proven expertise in media and community relations, demonstrated through a track record of producing compelling written content for publication, delivering engaging public speeches, and cultivating enduring positive relationships.
- Innate creativity and a keen eye for storytelling, coupled with adept research skills and a penchant for generating original and innovative ideas.
- Exceptional written and verbal communication abilities to promote the sharing of information inter-departmentally.
- Inherent drive for continuous learning and advancement, coupled with a proactive approach to enhancing departmental processes and staying abreast of industry trends and best practices.
- Ability to juggle multiple tasks, prioritize effectively, and thrive in a fast-paced and dynamic environment, ensuring the timely achievement of goals and objectives.
- Flexibility to work extended hours, including evenings and weekends, as necessitated by event schedules and project deadlines, exhibiting a commitment to meeting organizational needs even on short notice.
- Bilingualism in French and English (written and spoken) is considered a strong asset
- NOTE: This position will require working on-site at all home games and events, frequent attendance at practices and other activities in market, and team travel (bus and air).
