Product Marketing Manager

21 hours ago

Calgary Alberta DJ, CA Virtuo Full time

Who are we?

As one of the most significant purchases we’ll ever make, a new home deserves to be the most exciting and enjoyable experience of our life. While owning a home should be simple and joyful, people’s best asset is their least supported and biggest headache.


Virtuo’s mission is to help new homeowners to quickly and effortlessly begin enjoying their homes, and continue enjoying them. When ownership decisions can be complex and overwhelming, Virtuo is the trusted unbiased guide to help make them faster.


What You'll be Doing

In the role of Product Marketing Manager, you will play a key role in developing and executing strategies that effectively position and promote our products in the market, ensuring alignment with customer needs and organizational goals. You will conduct market research to understand customer preferences, competitive landscapes, and market trends, using these insights to shape product positioning, messaging, and go-to-market strategies.


Working closely with cross-functional teams including Product Development, Sales, Marketing, and Customer Success, you will create compelling marketing materials, launch plans, and sales enablement tools. You'll monitor product usage and customer penetration of existing accounts, gather customer feedback, and adjust strategies to drive demand, increase market share, and achieve revenue targets. In addition, you'll analyze metrics to provide actionable insights and develop go-to-market strategies targeting key Virtuo customer segments for expansions and product launches. Your goal is to bridge the gap between product development and sales to ensure products reach the right audience effectively and drive growth for the company.


Key Responsibilities

  • Build and execute launch strategies, including defining product-market fit, developing messaging and competitive positioning, planning launch moments, creating announcement content, leading cross-functional launch teams, and tracking post-launch metrics and customer feedback.
  • Gain deep customer insights through regular conversations with customers and business decision-makers, market research, call listening, and regular touchpoints with Sales, Marketing, Product, and Leadership teams.
  • Provide informed input on product development by understanding what we should build and launch for builders, realty, and mortgage brokers and collaborating with Product and Engineering teams to shape the product roadmap.
  • In collaboration with the marketing team, develop compelling customer-facing content, such as blogs, emails, social media posts, and landing pages.
  • Create go-to-market enablement materials and lead product training for the Sales team, acting as a bridge between Sales and Product teams.
  • Understand business objectives and think strategically about how product marketing can drive growth, from top-of-funnel awareness to long-term retention.


What We're Looking For

  • Experienced in driving new business or tailoring campaigns to grow opportunities within existing customer segments.
  • Adept at balancing multiple projects simultaneously, thriving in fast-paced environments, and energized by multitasking.
  • Customer-centric, empathetic, and creative, with a strong ability to build strategies based on customer insights and generate innovative ideas.
  • Entrepreneurial and resourceful, comfortable with ambiguity, and able to excel with strong organizational and project management skills.
  • Eager and efficient, quick to understand project scope and goals, and proactive in identifying and mitigating risks.
  • Analytical and data-driven, skilled at using data to identify problems, find opportunities, and drive continuous improvement.
  • Effective in cross-functional collaboration, capable of managing projects tactically from inception to execution while fostering strong relationships.
  • Strong in written and verbal communication, able to tailor messages for different audiences, and confident in public speaking.


Nice to Haves

  • Experience in the builder, realty, and mortgage industries.
  • Familiarity with project management and collaboration software, such as Asana and Notion.
  • Proficiency in interpreting data from CRM or marketing automation platforms (e.g., HubSpot).


What We Offer

  • Competitive base salary
  • Paid vacation
  • Comprehensive health benefits
  • Work-life balance
  • Energized and collaborative work environment

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