Product Marketing Lead

5 days ago

Toronto Ontario CA, Ontario SoilFLO Inc. Full time

Note: Please only apply if you have direct product marketing experience related to SaaS. We are looking for candidates who can begin to build and execute product marketing at SoilFLO on Day 1.


About SoilFLO:

Based out of Toronto, SoilFLO is a fast-growing tech startup on a mission to transform earthmoving in construction.


Our B2B software manages the movement of construction materials across projects (think highways, housing, and subway tunnels) by replacing outdated, paper-based processes with intuitive digital solutions. Today, SoilFLO is used to track millions of cubic meters of construction material across hundreds of sites.


Since launching in 2019, we’ve become Canada’s market leader and are now expanding internationally (USA & UK) to meet growing demand.


As part of this growth, we are in search of a leader to build the foundation of our company and product marketing.


At SoilFLO, we’re a team of determined, curious innovators who thrive on improving, learning, and pushing boundaries. If that sounds like you, we’d love to meet.


The Opportunity

This role is high-impact. You will play a key part in making SoilFLO a category leader both locally and internationally.


As the first official marketing hire, you will be responsible for shaping the marketing strategy and department.


In the next 1-2 years, the main focus of the role will be on product marketing. However, we do expect the hire to be involved with growth and content marketing as they will be the sole marketing person. We view the split of work as the following:


  • Product Marketing (60%): refining our messaging, positioning, sales enablement materials, and feature launches
  • Growth Marketing (20%): supporting our marketing agency to generate new leads through various marketing channels (online ads, SEO, tradeshows)
  • Content Marketing (20%): developing basic content to expand our reach (email campaigns, blogs, social)


In the longer term (1.5+ years), there is the opportunity to evolve into the Marketing Director. You will be responsible for hiring marketers into SoilFLO while overseeing larger campaigns and budgets.


If you have at least five years of marketing experience under your belt and have dreamt of leading the product marketing of a fast-growing tech startup, with a team handcrafted by you, this is your opportunity.


What You’ll Do

  • Product Marketing Strategy - Gain a deep understanding of our audience in each market, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
  • Sales Enablement - Arm our sales and customer success team with messaging to speak to specific customer segments
  • Launches - Plan and execute product launches from strategy to messaging, promotion, and measurement; collaborate with product, sales, and CS.
  • Lifecycle marketing - Create content and messaging for email drip campaigns throughout the customer lifecycle.
  • Content strategy - We want to become the destination for learning about material and earthworks management. We will use SEO to acquire users. You’ll work with contractors and future content marketing hires to make this happen.


We think you'll be an amazing fit for this position if your application can demonstrate:

  • Marketing experience: At least five (5) years of marketing experience, with a focus, or coming from product marketing
  • Industry or business model experience: A strong track record of developing and executing B2B SaaS go-to-market strategies.
  • Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research. This is an early-stage startup and you will be doing both.
  • Product marketing depth: With core competencies in positioning, messaging, and product launches
  • Marketing breadth: You are a macro-level thinker who understands marketing strategy and how product, content, and growth marketing work together to drive revenue.
  • Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.
  • High-quality bar: You've developed marketing strategies and tactics that put the customer first while hitting growth goals at the same time.
  • Interest in our product/mission-aligned/values-aligned: Knowledge of growing B2B saas platforms or a strong desire to learn about these topics quickly.
  • Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.
  • Influencing stakeholders: You have a proven track record of collaborating with cross-functional stakeholders at different authority levels and successfully implementing your ideas


What We Offer:

  • Competitive salary
  • Stock options in a rapidly growing company (~100%+ YoY for the past 3 years)
  • 3 weeks vacation, +1 additional week after 3 years of employment
  • Standard Benefits (Health, Drugs, Vision, and Dental)
  • $500 Healthy Living Account Spend Annually
  • New Mac Laptop
  • Flexible hours, remote-work options
  • A culture that values transparency, autonomy, employee wellness and work/life balance


Please submit your application before December 30th, 2024.

  • Product Marketing Analyst

    2 hours ago

    Toronto, Ontario, C6A, Ontario, Canada Global X Canada Full time

    Overview:Global X is seeking a dynamic and highly skilled Product Marketing Analyst with a focus on Exchange Traded Funds (ETFs) to join our team. The ideal candidate should possess a CFA Level 1 certification and have approximately 3-5 years of relevant experience. Reporting to the VP of Product Marketing, the Product Marketing Analyst will support product...

  • Product Marketing Manager

    2 weeks ago

    Toronto, Ontario, C6A, Ontario, Canada Motion Recruitment Full time

    Our client, a well known financial technology company is urgently looking to hire a Product Marketing Manager to join their team on a HYBRID schedule in Toronto, ON! ** This is a 12 month contract on a T4 basis **Required Skills & ExperienceBachelor’s degree required3-5 years of progressive experience (technology/SaaS and/or B2B experience...

  • Marketing Manager

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada Intelliswift Software Full time

    Job Title: Marketing ManagerLocation: Toronto, ON M5X 1A1 (Hybrid - 2 days in office)Duration: 12 monthsContract Type: T4Pay Rate: CA$46.62/hourJob DescriptionThe primary objective of the Marketing Manager supporting Model Marketplace is to build awareness and grow client adoption and assets for the Model Marketplace product, working closely with internal...

  • Director of Marketing and Communications

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada DM Lyons Consulting Full time

    Director of Marketing and Communications120-130K + Bonus THE POSITION Reporting to the President and Chief Executive Officer, the Director of Marketing & Communications will lead, inspire and champion the brand and the execution of an integrated marketing-communications plan and tactical campaign across multiple platforms to continue to build the...

  • Sales Account Executive

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada MOSEA • Campus Marketing Full time

    Job Title: Account ExecutiveLocation: Toronto, Canada / RemoteEmployment Type: Full-timeAbout UsMosea is a fast-growing organization specializing in innovative marketing strategies that drive user acquisition and engagement. Our mission is to help brands achieve their growth objectives by combining creative outreach, strategic partnerships, and cutting-edge...

  • Digital Marketing Manager

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada SysAid Full time

    At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people.We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9...

  • Marketing Manager

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada AMOREPACIFIC Full time

    Job SummaryWe are seeking a dynamic Marketing Manager to spearhead the launch and establishment of one of our premium derma brands, rooted in pharmaceutical heritage, within the Canadian market. This pivotal role will involve crafting and executing comprehensive brand strategies, orchestrating product launches, and developing go-to-market plans across both...

  • Lead Full Stack Developer

    1 month ago

    Toronto, Ontario, Ontario, Canada Lead Full Stack Developer Full time

    Lead Full Stack DeveloperCLIENT: Top 5 Bank Duration: 6 months from start date; Extension is highly possible/ Potential perm conversion availableWork Location: Hybrid 1-2 days a week downtown Toronto,Hours: 37.5Role definition:A Full Stack Development Lead is responsible for overseeing the development of both the front-end and back-end components of web &...

  • Director Of Marketing

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada Clifton Blake Asset Management Full time

    Director of MarketingWe are seeking an experienced and dynamic Director of Marketing to join our growing team!We are looking for someone who can lead the department and manage multiple projects simultaneously – someone who can identify, develop and drive effective marketing campaigns across all platforms – someone who thrives on pushing creative...

  • Digital Marketing Manager

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada The Digital Recruitment Company Full time

    Digital Marketing ManagerJob Type: Permanent Salary: DOELocation: Toronto, Canada – Hybrid working, 3 days in the office Consultant: Rosie WhelanThe Company:The Digital Recruitment Company are working with an independent market risk advisory firm specialising in the management of currency, interest rate and commodity price risk. They help their clients...

  • Digital Marketing Specialist

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada Bradford Jacobs Full time

    Bradford Jacobs is assisting an enterprise drone technology firm focusing on drone development and a range of software solutions, including payment, plant tracking, hemp business management, supply chain, compliance, and government auditing software as they continue their growth journey. We are looking for a talented Digital Marketing Specialist to join...

  • Director of Digital CRM Platforms will lead the delivery and evolution for the platforms team members use to market, onboard, and originate products.

    2 months ago

    Toronto, Ontario, C6A, Ontario, Canada S.i. Systems Full time

    Our Financial Services client is seeking a Director of Digital CRM Platforms will lead the delivery and evolution for the platforms team members use to market, onboard, and originate products. - DIREC005339This is a Permanent role, Remote Must Have:6+ years in a Software Development Leadership role with technical development background within Financial or...

  • Marketing Specialist

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada Lome Irwin Real Estate Team Full time

    The Lome Irwin Real Estate Team is one of Toronto’s top real estate teams. At our core, we’re an intimate family business dedicated to providing a personalized and supportive experience for each client. Our approach combines honesty, integrity, and a proven track record of results in some of Toronto’s most sought-after neighbourhoods. We’re seeking a...

  • Market Manager YYZ

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada Aeromexico Full time

    *Only local residents will be considered in the selection processAs part of the Regional Market Development/Management Team, the Market Manager is responsible for the achievement of revenue and productivity goals for assigned geographical territory (market) and/or special accounts group within the Ontario region and Eastern...

  • Marketing Journey Developer

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada AIR MILES Reward Program Full time

    The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR...

  • Product Developer

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada De Lacy Executive Recruitment North America Full time

    Title: Product DeveloperToronto (On-site)The Product Developer/Technologist is responsible for creating, testing, and optimizing innovative products that meet market demands and comply with regulatory and safety standards. You ideally have experience with pastry with a background in Food Science!Reporting to the Senior Management / R&D, this role plays a...

  • Product Manager

    2 weeks ago

    Toronto, Ontario, C6A, Ontario, Canada BettingJobs Full time

    BettingJobs is thrilled to collaborate with our client, a prominent online bookmaker known for transforming the sports betting and gaming industry, in their search for a Product Manager to join their team in either Malta or Toronto.Responsibilities:Develop and manage roadmaps for frontend and acquisition verticals, aligning with company strategies and...

  • Marketing Assistant

    5 days ago

    Toronto, Ontario, C6A, Ontario, Canada K2 Staffing DFW Full time

    Job Title: Direct Marketing and Sales Representative (Full-Time)Position: Entry-Level and Full TimeLocation: Toronto, ONWhat You'll Do as a Marketing and Sales Representative :Engage in direct sales and marketing campaigns to drive revenue growth.Develop and execute innovative marketing strategies.Build and maintain relationships with clients.Collaborate...

  • Marketing Manager

    2 hours ago

    Toronto, Ontario, C6A, Ontario, Canada Lev Living Full time

    About Lev GroupWe are growing, and we are growing fast.The Lev Group of Companies has a rich history rooted in the development and operations of master-planned communities, multi-family housing and retirement residences in North America, Europe and Asia. The company has significant growth mandate building from its current portfolio of retirement residences...

  • Marketing Specialist

    2 hours ago

    Toronto, Ontario, C6A, Ontario, Canada Oak&Heart Full time

    Join Our Team at Oak & Heart!Are you passionate about personal and leadership development? Do you have a knack for marketing or social media? Do you love the idea of working from anywhere? If so, we want to hear from you!About Us:Oak & Heart is an expanding company dedicated to empowering individuals to achieve their goals through proven online corporate...