Product Marketing Manager

2 days ago

Toronto Ontario CA, Ontario Motion Recruitment Full time

Our client, a well known financial technology company is urgently looking to hire a Product Marketing Manager to join their team on a HYBRID schedule in Toronto, ON


** This is a 12 month contract on a T4 basis **


Required Skills & Experience

  • Bachelor’s degree required
  • 3-5 years of progressive experience (technology/SaaS and/or B2B experience preferred)
  • Experience using analytical, hypothesis-driven testing and customer obsession to find new and effective ways to deliver on KPIs
  • Experience tracking campaign performance
  • Experience with Research and analysis


Job Responsibilities

  • Collaborate with the Senior Marketing Manager, Worker Management to provide support for t strategy and plans (e.g. analysis, campaign execution, sales team partnership)
  • Work cross-functionally to drive an integrated GTM plan that includes messaging, positioning, channels and creative for different segments; execute on the GTM plan in partnership with channel teams with end-to-end thinking across touchpoints
  • Own and drive marketing briefs and programs and related analysis (e.g. customer engagement and cross-sell/up-sell campaigns, digital acquisition and telesales campaigns, etc)
  • Own and drive business performance tracking and commentary (weekly/monthly) and related analysis (e.g. LTV drivers, including new user activation, attach, active use and retention)
  • Closely partner with Product Management teams to define, articulate and proactively communicate product feature releases or critical communications
  • Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal (acquisition, cross-sell, revenue, retention) and work with appropriate teams to ensure strategy alignment and plan delivery
  • Understand a variety of digital marketing platforms, including SaaS, In-Product Discovery, Paid Search, Display, Email, Affiliates, Social and Mobile, and effectively integrate efforts across platforms and teams
  • Drive changes in customer behavior to improve KPIs; understand conversion and LTV levers and leverage those to achieve success throughout the marketing funnel
  • Understand success metrics for each initiative and have the ability to articulate and prioritize analytics requirements to solve the most important customer problems
  • Support sales and care enablement through training, collateral and online content

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