Brand Director

3 weeks ago

Old Toronto Ontario, CA Yorkville University Full time
About Us

The same philosophy of personal attention that distinguishes Yorkville Education Company as a leading provider of post-secondary education also makes us an exceptional place to work. We are a modern and progressive institution that prioritizes diversity, opens doors to those often overlooked and provides pathways to successful careers.

Yorkville Education LP launched in 2004 with a simple idea: to offer people in search of a purposeful path with the flexible, rigorous and career-focused degrees they need to succeed. With campuses in Ontario, British Columbia and New Brunswick, we equip our online and on-campus graduates from both Yorkville University and Toronto Film School with the professional knowledge, skills and designations that employers seek out. Every member of our team – from the President, right on down to the newest hire – shares a passion for learning, teaching and growing, both as individuals and as a collective. While our focus remains on providing our students with transformative, accessible and flexible higher education pathways, we also nurture an inclusive, supportive and genuinely kind work environment for our employees in three provinces and remotely.

If you want to help transform the Canadian post-secondary education landscape and shine a light on academic excellence, please join us.

Who we need

Reporting to the VP, Marketing, we are looking for a Brand Director. You will own and drive the overall vision for what Yorkville University represents and how it shows up creatively. You will lead a team of four direct reports and spearhead the media planning, reporting on business growth, and day-to-day marketing performance. You will take on the exciting challenges of building and executing brand strategies for programs and degrees within those programs.

This is the chance to take an established brand and multiple education programs with massive audiences to new heights by applying cutting-edge, engaging tactics and messaging. You will collaborate across the organization to socialize and gain buy-in before launch. You will push the creative direction through innovative thinking. Your focus will be on building traction and excitement to firmly establish visibility in the market locally, nationally, and internationally. You will play a critical role in designing, developing, and launching a powerful brand recognition campaign for our new degree programs.

This is a hybrid role.

Who you are

You may be a Senior Brand Manager or a new Director of Marketing, and you are looking to make a move with increased ownership, influence, and accountability. You can execute and implement, balanced with the strategic and analytical strengths of a thought leader. You bring energy and fresh ideas to inspire and drive marketing initiatives and the team's work. You want to bring impactful, exciting initiatives to current and prospective staff and students, adhering to our brand, growing our recognition, and fostering a modern academic culture.

What you will focus on:

  • Build and execute the brand strategy. You will oversee and lead our external brand strategy, aligning it with our vision for global growth. You will explore all current platforms and introduce innovative and creative photo, written, and video content that reaches our target audience(s), elevates our brand, and increases current and prospective student engagement.
  • Optimize digital marketing. You will apply a data-driven approach to developing systems and processes for planning, executing, and optimizing brand marketing campaigns.
  • Collaborate. You will build and nurture partnerships with business and academic leaders to gain insights into shaping program and degree-specific branding strategies.
  • Lead. You will manage and mentor an insightful, creative, and enthusiastic team, focusing on operational excellence and ROI and fostering a culture of collaboration and creative curiosity.

What you bring:

  • The background. You are an enthusiastic brand builder, storyteller, and strategic thought leader with expertise in brand marketing management.
  • The leadership. You are passionate about growing and inspiring a creative team, leading by example.
  • The interpersonal skills. You have exceptional communication skills with strengths in brand journalism, localizing where appropriate, and adapting approach, length, and voice to the social media platform and target audience.

What does the best of all worlds mean at Yorkville Education?

  • An atmosphere that successfully blends an entrepreneurial culture with education.
  • The chance to accelerate your career and disrupt education.
  • A place where all individuals feel welcomed in the academic and workplace environments.
  • The opportunity to grow with access to free courses, certifications and programs.
  • An appreciation for the insights and skills you bring to work with a competitive salary and comprehensive benefits.

Join us

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.

What you can expect from our hiring process:

  • A virtual interview with a Talent Advisor discussing your interest in the role and the company.
  • An in-person interview with the VP, Marketing who is the hiring manager for the role.
  • An in-person interview with the Chief Marketing and Revenue Officer and two Marketing team members.

Diversity, equity and inclusion are a critical component of life at Yorkville Education Company and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants.

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