Communications Specialist

4 weeks ago

Canada, CA Parkinson Canada Full time

Parkinson’s is a complex brain disease, and everyone’s Parkinson’s journey is different. More than 100,000 Canadians live with Parkinson’s and 30 more are diagnosed every day. There is currently no cure but, life with Parkinson’s is still possible.


At Parkinson Canada, people with Parkinson’s are at the center of everything we do. Parkinson Canada is at an exciting time of transformation, where we are aiming to be the “go to” connector and guide for people living with Parkinson’s. We strive to inspire and empower people living with Parkinson’s to thrive through tailored programs, innovative research and raising the voice of Canadians impacted by Parkinson’s through our advocacy efforts.


If you want to make a positive impact on the lives of Canadians impacted by Parkinson’s, work with passionate, dedicated people where diversity and inclusion is celebrated and partner with great organizations that have the same goal then we look forward to meeting you


Perks and Benefits


In addition to competitive salary and a hybrid/remote work arrangement, we offer generous benefits including:


  • Generous paid vacation time & float days
  • Flex-time
  • Remote & In-person work opportunities
  • Summer Hours: Half days every Friday between Canada Day and Labour Day
  • Paid Holiday Closures
  • Half days the Friday before a statutory holiday Monday
  • Comprehensive medical, primary care, dental, vision and mental health benefits
  • Group RRSP Benefits


You will also have access to:


  • Financial and legal advisors
  • Career councilors
  • Mental health professionals and resources


Job Overview


Parkinson Canada is looking for a Communications Specialist to execute our internal and external communications strategy. They will be part of a marketing & communications team and will have a strategic mindset, excellent writing skills, and an ability to craft a story for owned and earned channels. It’s an opportunity to help build process, structure and strategy, while telling incredible stories, alongside a recently expanded marketing and communications team.


The Communications Specialist will report to the Senior Manager of Communications.


Please note: this role includes travel


What You’ll Be Doing


External Communications


  • Assist in the execution of our public relations strategy to enhance Parkinson Canada presence on local, provincial, national and international levels.
  • Create proactive and reactive responses for media on issues as needed including developing stories that may relate to research, human interest, policy or events.
  • Build relationships with national and local media in key markets across Canada.
  • Guide development of messaging as it relates to emerging issues, including prepping staff to deliver messaging.
  • Write key messaging, speeches, video scripts, FAQ’s, media releases and advisories, web copy and other written materials as needed.
  • Conduct interviews with people living with Parkinson’s, experts and others to create content for Parkinson Canada channels.
  • Act as media liaison and support senior leadership at events as needed (may require some travel).
  • Contribute to development of consistent messaging for website and for all Parkinson Canada staff to use, that reflects current brand messaging, statistics and more.


Internal Communications


  • Assist in the development of a yearly internal communications strategy and plan.
  • Work collaboratively with leaders across Parkinson Canada to craft and deliver messaging to staff as needed.
  • Compile monthly agenda and speaking notes for staff town hall, in collaboration with administrative and marketing communications team.


Planning, Measurement and Reporting


  • Develop regular cadence to media monitoring, including an internal update on Parkinson Canada mentions.
  • Using Meltwater, measure impact of media and event campaigns throughout the year, by generating coverage reports.
  • Contribute to planning communications priorities and targets on annual basis.
  • Develop communication plans as needed to support various Parkinson Canada projects, working closely with internal clients and the marketing & communications team.


Qualifications


  • University degree in communications, marketing or a related field.
  • 4+ years of experience in communications and/or marketing in agency, non-profit or corporate environment
  • French language knowledge is an asset
  • We are looking for a smart, driven individual who will be proactive, diligent and passionate about making a positive impact on the lives of Canadians impacted by Parkinson’s.
  • Please include a cover letter with your application. Please submit your resume and cover letter in one document.


Parkinson Canada has implemented a mandatory vaccination requirement for all its employees. Proof of full vaccination will be required prior to commencement of employment.


Parkinson Canada will provide accommodations throughout the recruitment and selection and/or assessment process to applicants with disabilities. We thank all candidates for their interest, however, only those selected for interviews will be contacted. Please indicate accommodations as required if contacted.


Please note that the successful candidate will be required to pass a standard Criminal Record Check.

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