Sustainability Marketing Manager

1 month ago

Old Toronto Ontario, CA Ensogo Full time

About Us: ensogo is a cutting-edge sustainability performance platform dedicated to helping companies effectively structure and implement their ESG roadmaps. Our mission is to empower companies of all sizes and sectorsto achieve sustainable performance. We are seeking a Sustainability Marketing Manager with education or experience in the sustainability field to help us generate leads and build brand awareness.

Key Responsibilities:

  • Demand Generation: Develop and implement effective demand generation strategies to drive qualified leads and conversions for the ensogo platform.
  • Google Ads Management: Create, manage, and optimize Google Ads campaigns to maximize ROI and ensure effective targeting and budget utilization.
  • SEO Optimization: Utilize Google Search Console and other SEO tools to enhance website visibility, improve search rankings, and drive organic traffic.
  • HubSpot Management: Leverage HubSpot for inbound marketing and lead generation. Support Sales with email marketing campaigns, lead nurturing workflows, and marketing automation.
  • Content Calendar Management: Plan, develop, and manage a content calendar to ensure a consistent and strategic content output across all digital channels.
  • Social Media Management: Oversee the company’s social media accounts, creating engaging content, scheduling posts, and interacting with followers to build a strong online presence.
  • Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns. Provide regular reports with actionable insights and recommendationsfor improvement.

Qualifications:

  • Experience: Proven experience in digital marketing, specifically in demand generation, Google Ads, Google Search Console, HubSpot, and WordPress. Experience with digital marketing for SaaS companies is required.
  • Education/Field Experience: Educated or experienced in the sustainability field or a directly related area.
  • Industry: Experience with demand generation for SaaS companies that sell to sustainability, EHS, regulatory compliance, or other related fields.
  • Skills: Strong understanding of SEO, PPC, content marketing, and social media strategies. Ability to create and manage content calendars.
  • Technical Proficiency: Proficient in using digital marketing tools and platforms, including Google Ads, Google Search Console, HubSpot, WordPress, and social media management tools.
  • Analytical Abilities: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Communication: Strong written and verbal communication skills. Ability to create compelling and engaging content for different audiences.
  • Organization: Highly organized with the ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

  • Experience in marketing sustainability-related products or platforms.
  • Certification in Google Ads and HubSpot.
  • Proficiency with other digital marketing tools and platforms, such as SEMrush and Ahrefs.
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