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Global Marketing Strategy Director
3 months ago
We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid
Job Description
Manulife has a bold ambition -- to be the most digital, customer-centric global company in our industry. Our global strategy teams are lining up to lead, support, track and report on macro and micro strategic initiatives across the entire organization.
Specifically in the Global Marketing function, the Strategy team works across the company’s businesses and geographies to support senior management in developing Manulife’s long-term marketing strategy and driving key strategic initiatives. This includes supporting strategic implementation across our portfolio of Global Marketing capabilities -- Digital Transformation, NPS, Brand, Digital Marketing, Advanced Analytics, Human-Centred Design, Innovation, Sustainability and Community Investment/Sponsorship. Team members have access to a unique vantage point to participate and shape our transformation to become a digital, customer leader.
The Director, Strategy role is critical to the execution of strategic initiatives aligned to the Global Marketing strategy and overall enterprise objectives. This individual will steward and manage the integrated strategy and overall planning for specific elements of the strategy, to ensure strategic objectives achieve intended outcomes. They champion the strategic goals of the function and influence direction and focus via the thoughtful analysis and presentation of current state, firm strengths/challenges, industry/market trends and competitive research. The Director, Strategy understands the current state and future vision, and is able to partner with business lines to define a holistic approach to achieve results. They will be accountable to the success of strategic outcomes through the direct oversight, leadership and delivery of multi-year strategic initiatives aligned with enterprise goals.
The Director leads junior team members through projects to drive strategic, change and transformation initiatives.
Responsibilities
- Scope, analyze and resolve key strategic issues, using data-driven approach. Draw insights and build recommendations to support business decisions.
- Accountable for the delivery of strategic projects end-to-end. Manage initiatives with strategic impact on function ensuring business benefits are realized including:
- Develop and manage an integrated plan for the initiative, ensuring key metrics and success criteria is developed.
- Lead activities such as milestone and impact planning reviews and approvals, budget planning and management.
- Drive actions and decisions.
- Communicate and present considered key insights to Initiative Owners and Senior Management audiences/stakeholders that assist in the understanding of the overall health and performance of the assigned initiative(s).
- Manage initiatives of large size and complexity for the segment/function.
- Communicate and drive decision implementation by key stakeholders. Identify when early trade-offs are needed and be able to influence decision makers to make difficult decisions. Create alignment and momentum within the organization to transition to execution teams and drive the mandate.
- Lead and facilitate processes to bring together teams in the development or refreshing of strategies -- setting the right aspirations to position Manulife/John Hancock as a leader in the competitive landscape and drive differentiation.
- Develop, motivate, mentor and help develop the team (indirect reports).
- Drive competitive intelligence and other external research to ensure alignment of strategy with industry trends and consumer needs. Collaborate with global counterparts to develop and deliver informed recommendations.
- Support the development and implementation of the Strategic Planning Process as needed. Support initiatives and programs throughout the lifecycle by providing hands on support in the development of new ideas at project initiation.
- Act as a change agent to build awareness and vision.
- MBA or comparable types of designations.
- 10+ years combined education and experience in a strategy function within large multi-national corporation, ideally in the Financial Services industry; prior experience in top tier management consulting, investment banking or similar strategy roles preferred.
- Strong business focus and understanding of Corporate Strategy methods & intent; proven problem-solving capability, well-honed logic, extensive toolbox of Strategy practices, with an aptitude for competitive and broad thinking.
- Strong analytical capabilities, very comfortable with quantitative & financial analysis. High level of conceptual skills and an ability to operate strategically.
- Regarded as a realistic and practical individual, and is respected for ability to deliver; demonstrated experience in utilizing lateral, out-of-the-box thinking and comfort with ambiguity.
- Must be an excellent facilitator and communicator.
- Excellent interpersonal and relationship management skills – ability to collaborate and be a team player; demonstrated ability to work effectively in diverse environments and cultures.
- Crisp and persuasive communication and presentation skills with demonstrated ability to influence senior leadership team members individually and collectively, and get recommendations approved and implemented.
- Some travel may be required.
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
- Values-first culture.
We lead with our Values every day and bring them to life together. * Boundless opportunity
We create opportunities to learn and grow at every stage of your career. * Continuous innovation
We invite you to help redefine the future of financial services. * Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives. * Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.
#LI-Hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location CAN, Ontario, Toronto, 200 Bloor Street East
Salary range is expected to be between $103,050.00 CAD - $185,490.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
