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Director, Demand Generation

1 month ago

Canada Booth & Partners Full time

Location: Remote (Vancouver area, preferred, Toronto, Ontario, or USA -Austin, Denver, Phoenix, area)

Reports to: CMO


Company Overview

Booth & Partners is a purpose-driven offshore staffing company specializing in building dedicated offshore and nearshore teams in the Philippines and Colombia for international clients. With a blended AI + human approach, we help businesses scale through cost-efficient, high-quality outsourcing solutions. As a 1% for the Planet company, we are committed to sustainability, ethical hiring, and long-term impact.


Role Overview

We are seeking a data-driven, revenue-focused B2B marketing leader to drive client acquisition, pipeline acceleration, and revenue growth. As the Director of Demand Generation & Growth Marketing, you will own and execute Booth & Partners’ B2B demand generation strategy, leveraging inbound marketing, performance marketing, outbound sales enablement, ABM, paid media, and partnerships to scale revenue.

This role is ideal for a strategic yet hands-on leader with expertise in B2B SaaS, outsourcing, or technology-driven services. You will collaborate closely with Sales, RevOps, and Product Marketing to drive multi-channel demand, shorten sales cycles, and optimize marketing’s revenue contribution.


Key Responsibilities

1. Demand Generation & Revenue Growth

  • Own and execute a high-performing demand generation strategy that drives high-intent leads, pipeline growth, and predictable revenue.
  • Lead multi-channel demand generation across inbound marketing, performance marketing, paid media, outbound prospecting support, and ABM.
  • Optimize conversion rates at every stage of the funnel, from lead acquisition to SQLs and closed-won deals.
  • Align with Sales & RevOps to improve lead-to-opportunity conversion rates and accelerate sales velocity.
  • Lead account-based marketing (ABM) campaigns for high-value enterprise and mid-market clients.
  • Leverage AI-powered marketing automation & personalization to enhance campaign effectiveness.


2. Paid Media & Performance Marketing

  • Own the annual paid media budget, ensuring high ROI across Google Ads, LinkedIn Ads, retargeting, and programmatic display.
  • Develop high-converting landing pages, lead magnets, and ad creatives to drive quality leads.
  • Implement full-funnel performance tracking to optimize cost-per-lead (CPL), cost-per-acquisition (CPA), and revenue attribution.


3. Inbound & Content Marketing

  • Oversee SEO, content marketing, and thought leadership to generate organic inbound demand.
  • Lead the HubSpot Content Hub strategy, ensuring high-impact blog posts, case studies, whitepapers, and reports.
  • Develop executive thought leadership campaigns to position Booth & Partners as an industry leader.
  • Create persona-based content strategies targeting key buyers in SaaS, health tech, e-commerce, logistics, and sustainability.


4. Outbound & Sales Alignment

  • Work closely with Sales & SDR teams to execute integrated outbound marketing strategies.
  • Develop sales enablement content (pitch decks, battlecards, one-pagers) to improve sales conversations.
  • Implement LinkedIn Sales Navigator and outbound email sequences to drive high-value prospect engagement.
  • Build data-driven lead scoring and MQL-to-SQL tracking in HubSpot and Zoho CRM.


5. Events & Partnerships

  • Develop event-based marketing strategies, including industry conferences, virtual summits, and roundtables.
  • Manage strategic partnerships with VCs, PEs, accelerators, SaaS communities, and tech platforms to drive referrals.
  • Oversee sponsorship and speaking opportunities to increase brand authority and attract enterprise clients.


6. Data, Analytics & Optimization

  • Implement a multi-touch attribution model to track pipeline impact by channel.
  • Establish real-time dashboards in HubSpot, Zoho CRM, and Google Analytics for full-funnel visibility.
  • Continuously optimize marketing performance based on data insights, adjusting strategy to maximize efficiency.


Qualifications & Experience

Must-Have:

  • 10+ years in B2B demand generation, growth marketing, or performance marketing, preferably in outsourcing, SaaS, or B2B services.
  • Proven track record of scaling revenue through demand gen, with experience driving $50M+ in pipeline per year.
  • Expertise in ABM, performance marketing, inbound content strategy, and outbound sales support.
  • Strong analytical mindset, able to track and optimize marketing-influenced revenue, CAC, and pipeline velocity.
  • Experience with HubSpot Marketing Hub, Content Hub, Zoho CRM, LinkedIn Sales Navigator, and Google Ads.
  • Hands-on experience managing multi-million dollar paid media budgets with high ROI.
  • Ability to partner with sales teams to drive alignment and optimize lead conversion.


Nice-to-Have:

  • Background in B2B SaaS, e-commerce, or tech-driven service industries.
  • Experience integrating AI-driven personalization in marketing automation workflows.
  • Strong executive presence, with experience in speaking engagements, thought leadership, and industry PR.


Success Metrics (First 12 Months)

  • Generate $20M-$35M in marketing-sourced pipeline by Year 1.
  • This is the equivalent of approximately 1,500 FTEs
  • Achieve 20%+ MQL-to-SQL conversion rates through better targeting and nurturing.
  • Increase inbound organic lead volume by 50% via SEO & thought leadership.
  • Align marketing-sourced revenue with sales pipeline targets, ensuring $100M growth trajectory.


Why Join Booth & Partners?

  • Work in a fast-growing, impact-driven company with a strong ethical foundation.
  • Own a multi-channel demand gen strategy with full budget, team, and tech stack autonomy.
  • Opportunity to shape Booth & Partners’ brand positioning and market leadership in outsourcing and AI-driven workforce solutions.