Spécialiste Temporaire en Marketing Terrain/Field Marketing Specialist

6 days ago

Ontario Canada, Canada WeCook Part time

Contrat à temps partiel de 3 mois


Chez WeCook, depuis notre création en 2013, notre mission est claire et constante : offrir aux gens une alternative plus saine aux repas prêts-à-manger tout en leur faisant gagner du temps et des efforts en cuisine. Nous sommes fiers de cuisiner pour nos clients, en veillant à ce qu'ils aient accès à des repas délicieux, pratiques et bénéfiques pour leur bien-être.


Résumé du poste :

WeCook est à la recherche d’un(e) Spécialiste Marketing Terrain motivé(e) et rigoureux(se) pour diriger et exécuter des événements à travers l’Ontario. Ce rôle est essentiel pour stimuler les conversions et accroître la notoriété de la marque grâce à des interactions directes et des expériences événementielles de qualité qui mettent en valeur nos produits et connectent avec notre audience cible. Le candidat idéal sera proactif, bien organisé et dévoué à représenter la marque WeCook.


Responsabilités principales :

  • Génération de conversions et de prospects : Mettre en œuvre des stratégies lors des événements pour capter des prospects et encourager les conversions. Utiliser des codes promotionnels, des incitatifs à l’inscription et des éléments interactifs pour transformer les participants en clients.
  • Planification et exécution d’événements : Organiser, coordonner et exécuter des événements et activations de marque en Ontario, en respectant la mission et les standards de la marque WeCook.
  • Représentation de la marque : Agir en tant qu’ambassadeur sur site, interagir avec les clients, répondre aux questions et informer les participants sur les produits WeCook.
  • Collaboration interfonctionnelle : Travailler en étroite collaboration avec les équipes marketing, ventes et service client pour assurer la cohérence des événements, partager des insights clients et garantir une expérience client fluide.
  • Gestion des inventaires : Gérer, transporter et entretenir les matériels et fournitures des événements, en s’assurant qu’ils soient disponibles, en bon état et prêts pour chaque événement.
  • Rapports post-événements : Suivre les indicateurs de performance des événements, compiler les feedbacks et insights pour optimiser les futurs événements et évaluer les résultats par rapport aux objectifs fixés.


Qualifications :

  • 3 ans ou plus d’expérience en marketing terrain, organisation d’événements ou activations de marque, idéalement dans l’industrie alimentaire ou des boissons.
  • Expérience avérée dans la génération de prospects et de conversions lors d’événements et activations.
  • Excellentes compétences organisationnelles et souci du détail, avec une capacité prouvée à gérer plusieurs événements et responsabilités simultanément.
  • Excellentes aptitudes en communication et relations interpersonnelles, avec la capacité d’interagir positivement avec des publics variés.
  • Motivation personnelle et capacité à travailler de manière autonome ou en équipe dans un environnement dynamique et rapide.
  • Capacité à soulever et transporter des équipements et matériels événementiels selon les besoins.
  • Disponibilité pour travailler à des horaires flexibles, y compris en soirée et le week-end, pour soutenir les événements.
  • Permis de conduire valide et accès à un véhicule fiable, des déplacements dans plusieurs villes étant requis.


Pourquoi rejoindre WeCook ?

Cette opportunité vous permettra d’avoir un impact significatif au sein d’une entreprise en croissance, dédiée à offrir des options alimentaires plus saines aux personnes actives. Si vous êtes passionné(e) par la création d’expériences de marque mémorables et par l’aide aux clients pour découvrir WeCook, nous serions ravis de vous rencontrer


Postulez dès aujourd’hui pour rejoindre une équipe guidée par une mission forte et contribuer au succès de WeCook en Ontario.


***

3-month part-time contract


At WeCook, since our inception in 2013, our mission has been clear and unwavering: to provide people with a healthier alternative to ready-to-eat meals while saving them time and effort in the kitchen. We take pride in cooking for our customers, ensuring they have access to delicious, convenient meals that contribute to their well-being.


Position Overview:

WeCook is seeking a driven, detail-oriented Field Marketing Specialist to lead and execute events across Ontario. This role is crucial in driving conversions and brand awareness through in-person engagement and high-quality event experiences that showcase our product and connect with our target audience. The ideal candidate will be hands-on, highly organized, and dedicated to representing the WeCook brand.


Key Responsibilities:

  • Conversion and Lead Generation: Implement strategies during events to capture leads and encourage conversions. Utilize promotional codes, sign-up incentives, and interactive elements to convert attendees into customers.
  • Event Planning and Execution: Organize, coordinate, and execute events and brand activations in Ontario, ensuring alignment with WeCook’s mission and brand standards.
  • Brand Representation: Serve as the on-site brand ambassador, interacting with customers, answering questions, and educating attendees on the WeCook product offerings.
  • Cross-functional Collaboration: Work closely with the marketing, sales, and customer service teams to ensure event consistency, share customer insights, and foster a seamless customer experience.
  • Inventory Management: Manage, transport, and maintain event materials and supplies, ensuring they are available, in good condition, and ready for each event.
  • Post-event Reporting: Track event metrics, compiling insights and feedback to optimize future events and assess performance against goals.


Qualifications:

  • 3+ years of experience in field marketing, events, or brand activations, preferably in the food and beverage industry.
  • Proven track record of generating leads and conversions during events and activations
  • Strong organizational skills and attention to detail, with a proven ability to manage multiple events and responsibilities simultaneously.
  • Excellent communication and interpersonal skills, with the ability to engage and interact positively with diverse audiences.
  • Self-motivated and capable of working both independently and as part of a team in a fast-paced, dynamic environment.
  • Ability to lift and transport event equipment and materials as needed.
  • Availability to work flexible hours, including evenings and weekends, to support event schedules.
  • Must possess a valid driver’s license and have access to a reliable vehicle, as travel between multiple cities will be required.


Why Join WeCook?

This is an exciting opportunity to make an impact in a growing company dedicated to providing healthier food options for people on the go. If you're passionate about creating memorable brand experiences and helping customers discover WeCook, we’d love to meet you


Apply today to join our mission-driven team and help WeCook thrive in Ontario.

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