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Product Marketing Manager

3 months ago

Old Toronto Ontario, CA Pigment Full time

Pigment is searching for a Product Marketing Manager who will play a crucial role in connecting our product, marketing, and sales teams so we deliver and crisply articulate our value to our customers.

Your mission as PMM will be to ensure Pigment is perceived as a credible, valuable, and differentiated product in the EPM space, focusing on selling into finance teams. You will do this through a range of activities and partnerships, working closely with Product Strategy, Product Management, Sales, and Enablement. You will use your experience and knowledge of the broader Finance space to deliver impactful content, run finance-focused campaigns, insights, and enablement materials.


What you'll do
  • Ensure Product and go-to-market teams have a clear understanding of Pigment’s positioning when selling to HR teams, by evolving our messaging, content, and sales collateral.
  • Influence marketing campaigns, working with our marketing and GTM teams to recommend tactics and channels to prioritize, ensuring they resonate with finance teams.
  • Partner with Product during the development of key functionality and new feature releases and through to its launch, being the voice of the customer with our product teams, and the voice of Pigment in the market.
  • Successfully help bring new features to market, working with Marketing to promote and position new features, owning the creation of sales collateral and providing pricing and packaging recommendations.
  • Create product marketing collateral (including data sheets, presentations, and one-pagers) to articulate the value of Pigment at different stages of the sales and renewals cycle, to maximize adoption of Pigment and open up-sell/cross-sell opportunities.
  • Partner with enablement to understand product content needs from field teams, developing top priorities and ensuring this content is adopted and valued.
  • Collaborate to quantify the value perceived by customers and guide in the creation of case studies which capture this and help prospect conversion and customer expansion & renewals.
  • Participate in select pre-sales and client success strategic initiatives (e.g. Customer Advisory Board, roadmap presentations, etc.).
  • Provide guidance on market opportunities, identifying areas for Pigment to grow, based on the market opportunity and our ability to satisfy unmet needs.
Who you are
  • You have experience as a Product Marketer selling into HR or Finance teams; Enterprise SaaS experience is a plus.
  • You enjoy thinking about the big picture and then getting your hands dirty to do the work.
  • You are comfortable working with sales teams and understand the type of support they need from Product Marketing at different stages in the customer buying journey.
  • You have a native level of English proficiency and, while not a copywriter, are comfortable developing visually-compelling written communications for different audiences (internal and external).
  • You have strong interpersonal skills and excellent verbal communication which you adapt based on your audience - you are able to build credibility with stakeholders and execs.
  • You have an analytical mind and are comfortable using numbers to tell a story, provide recommendations, and show results.
  • You are comfortable with ambiguity and change, able to adapt to changing business priorities.
  • You are scrappy and able to produce results with imperfect information and limited resources.
What we offer
  • Competitive package.
  • Equity.
  • Healthcare.
  • Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, Toronto, Paris, and London.
  • High-end equipment (based on stock/availability) to do your work in the best conditions.
  • Hybrid remote policy.
How we work
  • Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet.
  • Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community.
  • Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission.
  • Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment.
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