Senior Marketing Specialist

1 month ago


Burnaby Metro Vancouver Regional District, CA Brooks Sports Inc Full time

Your Job: As the Senior Marketing Specialist (Canada), you will ensure the Brooks brand resonates with runners and fitness enthusiasts in Canada through the management of events, community runs, and local social media channels. You will drive marketing programs that support the brand strategy and drive business through integrated concepts that are vibrant and relevant to target consumers.

Responsibilities:

  • Brand & Community
  • Develop, plan, coordinate, and execute consumer-facing events including race expos, community runs, and consumer marketing activations, along with projects designed to create brand affinity with Canadian runners, fitness enthusiasts, and target consumers
  • Build relationships and create tailored activations with run crews, crew leaders, fitness studios, university community, and similar activities to drive brand awareness for Brooks
  • Drive the creative process with the Creative Design team and external vendors to design event materials
  • Coordinate the delivery and fulfillment of all event elements and requirements
  • Social Media
  • Grow Brooks Canada social media audience by finding new ways to engage with the Canadian runner, localizing editorial, determining content, and schedule
  • Identify new fans, influencers, and advocates to increase reach and engagement
  • Engage with Brooks Running Collective, athletes, and existing influencers on social platforms and highlight content in owned channels. Work with the Influencer Specialist on new opportunities for Brooks social channels
  • Manage social communities and ecosystem and ensure social media pages are culturally appropriate and engaging to Canadian runners
  • Maintain a consistent tone and voice that is aligned with the brand, channel expectations, and target audience
  • Manage the Brooks Future Run Program in Canada by recruiting middle, high school, and university athletes and coaches and finding opportunities to support them locally. Align with US Program deliveries and overall initiative
  • Discover trending topics, community needs, and audience interest and flag the internal team when needed
  • Plan, organize, and execute local content production, coordinating with talent, photographer, and videographer
  • Edit photos, videos, and multimedia content to meet brand standards and optimize for various platforms
  • Analytical, Communication, and Brand Alignment
  • Provide updates on program progress and communicate results to the Marketing Manager
  • Track and measure the impact of local tactics and reactions and compile results into regular reports with actionable insights
  • Ensure that the execution of marketing initiatives is on time and on budget
  • Deliver a strong ROI for our brand investments that are aligned with objectives
  • Collaborate with the US Marketing Team to ensure brand and product campaign alignment
  • Manage and lead key relationships and initiatives with stakeholders to ensure seamless execution and alignment

Qualifications:

  • College or University education in Business / Marketing is an asset
  • 5+ years in the fitness industry (coaching or managing studios) and exposure to events, social media marketing strategy, and execution
  • Demonstrates high proficiency in editorial writing, with excellent communication skills both written and verbal
  • Possesses the ability to effectively interact with customer-facing clients and present compellingly in group settings
  • Proficiency in English is required. French is an asset
  • Strong ability to organize, prioritize, and multi-task a range of projects with exceptional attention to detail
  • High proficiency in MS Office software, and moderate proficiency in Adobe Illustrator, Photoshop, and Acrobat software. Ability to learn new computer systems quickly
  • Strong problem-solving abilities including identifying potential issues and developing action plans/solutions
  • Analytical skills including the ability to run reports, analyze information, identify trends, and recommend solutions
  • Ability to take initiative and thrive in a fast-paced and multi-functional environment
  • Ability to travel and work extended hours including weekends
  • A valid driver's license and driving competency are required for this role
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