Lead Lifecycle Marketing Manager

1 month ago

Mississauga Ontario CW, Peel region, Canada Launch Potato Full time

MUST HAVE: Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)

HOURS: EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)

EXPERIENCE: Minimum of 4 years of email marketing experience & extensive experience with performance marketing/lead generation companies.

What We are Looking for

You will be directly responsible for driving the end-to-end strategy and execution of our lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand which has around 7 million monthly consumer visits. This is an opportunity to be an owner and a doer, someone who will scale, rebuild, or reimagine an email brand that already does well over $1M in revenue annually. (This is NOT a managerial role). We need someone who can Hustle and roll up their sleeves and do the work. The only limitations are your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.

You are driven by your own motivation and success, you should be the one telling us when the job is done, not the other way around. You love the never ending pursuit for perfection in lifecycle marketing which allows you to thrive in an extremely fast-paced, dynamic environment. You are going to be rolling up your sleeves and need to understand consumer psychology and the need for quality content and messaging.

You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).

How You will Help the Team

  • Optimize and expand automations set for prospective and existing investors
  • Create more of a “one-to-one” experience and generate a flywheel of testing and feedback
  • Your Impact: Use these lifecycle campaigns and strategies to double revenue for this business
  • Develop thoughtful and sophisticated omni-channel campaigns across email, SMS, and push notifications
  • Own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program.
  • Communicate flagged trends and offer solutions to make the whole lifecycle and marketing team better
  • Partner with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP
  • Create workflows to support easy creation of highly personalized comms
  • Act as a leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platforms

Who’s a good fit? Someone who already has…

  • 4-6 years of email marketing/remarketing experience
  • Extensive experience in the performance marketing/lead generation industry
  • Proven experience delivering on department and/or company level key results
  • Highly analytical and hands-on expertise with data using primarily first party data
  • Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.
  • Effectively grown and scaled messaging revenue in previous companies
  • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
  • Possess an insatiable curiosity and drive to win

Let’s Talk About Next Steps:

  • You apply to the position and our team will review your application.
  • Initial Screening Interview lasting ~40 Minutes to better align your skillset with the position, company, culture, and goals while answering your questions.
  • Topgrading Interview lasting ~1 hour to walk through your career history in depth from the lens of our role and answer your questions.
  • You will receive a take home assignment that will be a part of your next (tentative) interview. Once completed, you will send the assignment back and we will review. If everything looks good, we will conduct the next interview.
  • Focused Interview lasting ~1+ hour to do a deep dive into your skillset and experiences and translate those skills over to the needs of the position as well as you will present your assignment to the team as a portion of this interview.
  • Culture & Values Interview lasting ~90 minutes where we will provide feedback to you on your assignment and answer any last minute questions. After, we will align your personal and professional values with Launch Potato’s. We also will cover items we would need to prepare an offer including references, compensation target, start dates, etc.
  • Offer extension lasting ~30 minutes where we will walk you through a total compensation and rewards document, outline the onboarding process, and answer any last minute questions you may have.
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