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Senior Manager, Content Creator Program

1 month ago

Old Toronto Ontario, CA Knix Wear Inc. Full time

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career

The Senior Manager, Content Creator Program is responsible for the management and growth of Knix and KT by Knix Creator, Celebrity and internal affiliate strategy, curating an ecosystem of Knix evangelists and partnerships to help further brand awareness, revenue and our brand mission. They own end-to-end project management, from ideation to execution of growing Knix’s brand awareness through community, talent and brand presence. Further, they own relationships, being the main point of contact for all partnership relations, working cross-functionally across brand, communications, digital marketing, content, and e-commerce.


About You
  • You authentically build relationships with people - your team, your cross-functional business partners & leaders, and prospective brand partners, influencers and talent that share a similar vision or values to the brand.
  • You’re charismatic & can attract, partner, and influence a diverse range of brand partners and talent to organically work towards a shared vision.
  • You manage ambiguity with ease, flexing between executing the day-to-day needs of the business to work with moving targets while also anchoring your vision in strategy & analytics.
  • You are collaborative in nature and work easily with others while keeping short & long-term strategies in mind to ensure optimal results for all partners involved.
  • You have experience in People Management and leading a team to achieve results.
  • You are a project manager who can see the big picture while managing every detail of the given initiative in order to reach success.
  • You are agile and can work independently while staying in contact and collaborating with a larger cross-functional team.
  • You are a problem solver who can rely on your analytical skills to find the best solutions and outcomes when problems arise.
  • Above all, you’re proactive, positive, and inspired by Knix and our mission
The Opportunity
  • Manage the US & Canadian content creator strategy with a focus on diverse and interesting voices that help elevate our brand mission.
  • Develop the content creator strategy with an emphasis on the US market and broadening Knix’s brand awareness in the US through creator contacts.
  • Manage content creator collaborations, negotiate contracts, manage budgets and own timelines and deliverables.
  • Oversee the development of a network of content creators that match and add credibility to each vertical with a strategic focus on Knix’s product and messaging verticals.
  • Manage the content creator communication strategy of all major product launches and key brand initiatives to our partners ensuring that they have the product, assets and information needed to build buzz.
  • Facilitate relationship building across various industries and brands to ensure Knix remains top of mind and a partner of choice.
  • Support / manage celebrity partnership strategy in partnership cross-functionally with PR and Social.
  • Build and nurture relationships with social media influencers, brand partners and tastemakers.
  • Responsible for exploring, researching, identifying and vetting partnerships with external non-competing brands and key players.
  • Execute against the broader team strategy leveraging partnerships to deliver against measurable KPIs.
  • Create project briefs and internal pitch decks to share with the broader team to gain alignment and project approvals.
  • Collaborate with cross-functional teammates to align our internal goals with new and existing partner relationships.
  • Deliver a great experience to our partners when working with our organization - you will represent our brand and be our partners’ liaison internally.
  • Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships.
  • Work with the Regional Field Team to identify and support market opportunities.
  • Oversee the Partnership and Communications team's brand event calendar to ensure synergy across the department planning initiatives while also keeping the regional event planning in mind.
  • Lead ideation, planning and execution of influencer and brand events for the Content Creator team.
Qualifications
  • Minimum of bachelor’s degree in Business Administration, Marketing, Communications or related field of study.
  • 6+ years of marketing experience with a background in working with direct-to-consumer brands with an e-commerce focus.
  • Previous experience in people management and leading a team.
  • Experience with Creators, Creator Managers and Creator Agencies in the US.
  • Experience activating across a broad range of channels including PR, social media, email marketing, digital marketing, blog content, video creation and OOH.
  • Strong analytical skills and ability to identify actionable insights from consumer, industry and competitor data.
  • Strong leadership skills and the ability to collaborate cross-functionally and advocate company-wide cooperation on various projects.
  • Strong business acumen is needed in order to understand the business and levers that can be pulled to drive performance and revenue.
  • Hyper organizational skills to be able to plan, communicate and execute short and long-term projects.
  • Ability to foresee and prevent roadblocks.
  • Comfortable with ambiguity and working under pressure.
  • The ability to move the brand forward through adaptation and react to the constantly changing marketing landscape.
  • Ability to find the right balance between structure and innovation within their strategies to create an environment for creativity while fulfilling brand objectives.

How we Hire

Our people are what make Knix, Knix Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.

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