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Director, Digital Media

2 months ago

Canada, CA DAC Group Full time

NY Purchase Office
Purchase Office
4 Manhattanville Road
Suite 203
Purchase, NY 10577, USA

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

We are looking for a Digital Media Director to come in and lead an established team of digital media practitioners. The ideal candidate is a collaborative and strategic thinker with the ability to set and deliver on new ideas, processes, tests, and opportunities while continually honing the program’s core competencies.

A successful candidate will be able to clearly and effectively communicate complex ideas in a palatable fashion, highlighting key findings and opportunities. A curious and analytical mindset with storytelling ability is critical for the role. The Digital Media Director should be able to balance efficiency and growth through their understanding of digital media, organization, project management, and emotional intelligence to get the most out of their team and DAC.

Sound like your kind of thing? Let's get to the details.

What you get:

  • The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
  • A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
  • A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

What we get:

  • 8-12+ years of Digital Paid Media experience
  • At least 6 years of proven experience developing teams
  • Clear, effective, and impactful communication is a must
  • Project management capabilities/oversight and adherence of processes
  • Google Ads, Microsoft Advertising, and Google Analytics certified
  • Strong proficiency with SA360 and Excel
  • Strong expertise with large, scaled campaigns, budgets, strategies, and tactics is required
  • Demonstrable presentation skills (creation of materials and in-room presentation)
  • Solid knowledge of digital testing methodologies, betas, and industry trends and topics
  • Eager to understand, test, and implement new digital search methodologies
  • A growth mindset for expanding campaigns and opportunities
  • Solid track record of delivering multiple time-sensitive projects on schedule

Responsibilities:

  • Act as the “conductor” of the account, ensuring each team member is deployed effectively and achieving objectives
  • Always maintain a global understanding of the entirety of the program while retaining the ability to deep-dive into an individual area to provide assistance, recommendations, and input as needed
  • Provide strategic leadership and guidance to SMEs in development of programs to meet campaign objectives
  • Be able to analyze large sets of performance data and provide actionable insights and recommendations on a strategic, holistic level
  • Act as the escalation point for internal account teams and client contacts, and be the subject matter partner to DAC’s senior account team members
  • Develop standardized processes for (and assist, where necessary) campaign planning, keyword research, bid optimization, budget management, ad copy revision for large campaigns, and enforce uptake/follow-through
  • Identify new ways to scale campaign creation and management effectively (e.g. accounts with several thousand individual campaigns as part of the whole), including a focus on automation and AI
  • Track, measure, and report on program health across the larger media team and report to senior leadership both internally and within the client’s organization
  • Demonstrate expert-level knowledge of digital media, with a strong focus on paid search
  • Understand, test, and implement new digital search methodologies with a view to improving performance and scalability
  • Oversee the development of junior-mid-level media team members
  • Work collaboratively with team members to oversee and improve internal processes to provide high-quality service
  • Oversee and lead relationships with key media vendors

What's next?

We simply want to know what makes you special. Send us an application that showcases your talent—and your personality—and shows us how you would thrive in our unique agency environment.

At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected total compensation range for this position is starting at $130,000 to $160,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

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