Marketing Manager

2 weeks ago

Canada Positec Full time

The Marketing Manager is responsible for promoting the Worx and Kress brands and/or products in the Canadian market, ensuring alignment with the global brand positioning while developing messaging that is relevant to Canadian consumers, both new and existing. He/she will create and foster lasting relationships with Positec's target consumers to boost revenues. He/she will be accountable for developing tactics and strategies that support our sales initiatives, including developing advertising campaigns, maximizing profits, and maintaining strong public relations and brand image.

Key Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our customers doors as well as our own D2C sites.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Oversee creative, digital, analytical, and financial aspects of marketing projects.
  • Develop effective advertising campaigns that help sell our products, and work with outside marketing agencies for creative input and media relations.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Produce valuable and engaging content for our website that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Work directly with sales and product teams to help the team achieve the goals and objectives set forth in the business plan.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Requirements:

  • Bachelor's and Master's Degree in marketing or related field
  • Demonstrated knowledge of market research and consumer behavior
  • Strong research skills and ability to work well in cross-functional environments
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Up to date with latest trends and marketing best practices
  • 8+ years' of relevant marketing experience in retail and/or manufacturing industry
  • 3+ years' experience operating at a Senior Marketing Manager capacity
  • Integrated marketing experience with a concentrated focus on in-store, digital (paid & organic) and traditional marketing
  • Strong understanding and experience partnering with retail media partners and leveraging 1P owned data
  • Experience planning and managing complex projects while bringing the execution to life on the ground
  • Detail orientated and extremely organized
  • Able to work cross-functionally on multiple projects in an evolving, fast-paced environment that's subject to constant change
  • Entrepreneurial spirit who's able to problem solve
  • Experience using Adobe Creative Suite software for editing
  • Content background considered an asset
  • Experience organizing events – including tradeshows
  • Comfortable planning and managing annual marketing

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