Marketing Manager

3 weeks ago

Canada Gallagher Full time

**Senior Manager, Practice Marketing, Canada**:
Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.

The Benefits & HR Consulting division of Gallagher (GBS) in Canada consistently stands out in a competitive marketplace as an employer of knowledgeable, highly skilled and competitive talent. We are a company that touches businesses and their employees on a personal level. At the core, our job is to help protect the health and wellbeing of employees and their families and provide for their financial security, while allowing employers to attract and retain the people they need to grow and succeed.

What will I be doing?

Through focused and consistent marketing communication of value propositions and positioning for Gallagher’s benefits, HR and talent management consulting practices, you will lead marketing strategies that foster business development and cross-solving efforts between all Benefits & HR practices (e.g., Employee Benefits, Retirement, HR & Compensation Consulting, etc.) and other Gallagher divisions.

You will work directly with Consulting Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic, data-driven marketing programs that drive sales for these growing practices. Get ready to be a go-to strategic marketer who develops content and targeted campaigns to support lead generation

Gallagher's Senior Manager, Practice Marketing - Canada will analyze our current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity, and expand and retain existing business.

**Responsibilities**:

- Drives marketing strategy for designated consulting practice areas or client solutions of the benefits and HR consulting division - including talent management services.
- Actively consults with consulting practice leadership as their go-to marketing lead, who leverages market intelligence, persona profiles and engagement data to determine practice thought leadership, sales and marketing strategies that will drive new lead generation, move opportunities through the sales pipeline quickly, and ensure retention of clients.
- Coordinates consulting practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), omnichannel promotional plans, supporting collateral development and delivery. Owns project plans, timing and budgeting.
- Drives and champions value proposition and positioning for consulting practices, solutions and expertise.
- Develops data-based lead generation programs in collaboration with Campaign Management and Marketing Automation teams.
- Works with Campaign Management team to consistently review program performance, using data and insights to adjust tactics, improve program performance, target best-suited potential opportunities. Delivers program reporting and engagement data to propel sales follow up. Surface results to key stakeholders and leadership and utilize for annual and ongoing planning.
- Supports positioning and marketing of various client solutions and proprietary resources to competitively support Gallagher’s holistic consulting and data-driven approach to benefits and HR.
- Coordinates the approval process with internal and external partners for project deliverables.
- Leads strategy and planning for consulting practice tradeshow/conference participation. Partners with Divisional, Regional and Industry Vertical event teams as applicable on execution.
- Required:

- Bachelor's degree in marketing communications or similar field.
- 7 or more years related experience.
- Marketing and content strategy experience.
- Excellent, customer-centric oral and written communication skills, with an emphasis on grammar, copywriting and proofreading.

Skills & Experience:

- Experience developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases.
- Experience gathering details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering.
- Excellent time management and interpersonal skills.

Personal Attributes:

- Positive personality.
- Analytical and creative thinker with an impeccable eye for detail and excellent problem solving skills.
- Highly motivated with a strong work ethic and the ability to operate independently with mínimal supervision.
- Ability to accurately prioritize and productively manage multiple projects to meet deadlines.
- Ability to work and interac

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