InVigor Brand and Communications Lead

2 hours ago

Calgary Alberta TX, Calgary region, Canada BASF Full time
Now hiring InVigor Brand and Communications Lead

Calgary, AB (Hybrid - 3 days in the office) 13-month Contract

We are looking for a InVigor Brand and Communications Lead to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us

BASF's Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

This position combines the Customer Experience role and the Associate Brand Manager into the InVigor Brand and Communications Lead. They have the responsibility for developing and executing fully integrated engagement plans for target grower segments and retails to ensure that we have the right content, going to the right customer at the right time.

As a InVigor Brand and Communications Lead, you create chemistry by

  • Partnering with the InVigor marketing team, especially InVigor Marketing Manager and InVigor Brand Manager, to assist in the development of annual InVigor strategy and ensure the engagement and communications plan is aligned.
  • Designing, building and executing customer engagement plans for target InVigor customer segments (grower, retail and influencer) to deliver an exceptional customer experience in collaboration with marketing and sales.
  • Being responsible for the timely execution to be in market from start to finish all tactics and creative assets to support demand creation from the Agency for InVigor hybrid canola.
  • Managing the ASP budget for InVigor to ensure the funds are used for maximum effectiveness and customer awareness.
  • Interfacing with key management in the US as well as some global functions to drive strategic measures across the brand, ensuring successful outcomes tied to business goals as well as increased recognition and awareness of the InVigor brand.
  • Leveraging market research to build in depth knowledge of our canola customers segments, focus on interaction preferences and the sources of information they trust to make decisions on the farm.

If you have

  • A Bachelor's degree in agriculture, Communications, Marketing or Business.
  • Minimum of 8 years' experience in a Marketing/Communications or a related field.
  • Agriculture experience engaging with customers (3 years or more) is required.
  • Experience in the Agriculture industry, working with and understanding growers and retail customers.
  • Experience working on a high-performance team and the ability to influence without authority.
  • Project Management Experience, Strong collaboration and leadership skills.
  • Exceptional communication skills (oral & written)
  • An ability to foster innovation and embrace and implement change, while working with multiple stakeholders.
  • Proficient with Microsoft Excel, PowerPoint and web-based applications.

Create your own chemistry with

Adding value to our customers begins with adding value to you. is the suite of benefits, perks, programs and unique opportunities we offer to support you - the whole you - in all stages of your life and career. With you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world's leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2024 as one of Canada's Top Employers for tenth consecutive year, one of the Greater Toronto Area's Top Employers for the eleventh year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger.

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact with the subject line "Recruitment Accommodation Request".

. Date posted: 11/06/2024

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