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Paid Social Strategist

3 months ago

Toronto Ontario, Ontario, Canada PHD Full time

Working for PHD Canada


PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.


We are a culture of thought-leadership, creativity and innovation.


We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Some additional benefits you get by being part of PHD include:

Learning: Both in person with your manager, within the agency and through an online platform that brings internal and external learning together 24/7.

Beer Club

Events organised by the social committee throughout the year

Big Hugs – PHD’s very own CSR initiative driven by our people and their passions for the greater good

Access to industry events

Discounted Gym membership

Flexible Health benefits

OMG mentorship program


Overall Responsibilities

Senior Paid Social Strategists have excelled at campaign management and execution, are vocal and engaged leaders on their client and functional teams. They have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members.


The Senior Paid Social Strategist will take responsibility as a day-to-day manager of the Junior Social team members on their account and will help guide their growth and ensure that the team functions most effectively and with minimal errors.


Characteristics You Hold

Strategic, collaborator, creative, mediator in training, teacher, team champion, problem solver, decisive, mentor, strong multitasker, flexible, organized, fiscally responsible, passionate, can-do attitude, participator, relationship builder, proactive, partner, open minded, responsive, sense of urgency, respectful of deadline


What your day will look like:


Leadership

  • Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
  • Established as leader with the client and across all departmental teams within Resolution and our agency partners (PHD, etc.), effectively prioritizing/negotiating needs between all parties
  • Effectively manage and develop junior team members (mentoring, training, etc.)
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
  • Ability to problem solve, such as finding solutions for issues not yet attempted
  • Proactively share learnings and best practices across the organization
  • Establish oneself as an expert within their functional department and client team
  • Identify ways to improve team efficiency and effectiveness, such as new processes
  • Bring new proactive ideas to help meet client goals and grow business

Communication

  • Ability to consult/educate/negotiate with clients and agency partners
  • Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
  • Ability to present recommendations/ideas to client and internal team
  • Ability to effectively merchandise successes to the client
  • Help educate client team on latest trends, best practices, technologies, etc.
  • Demonstrates appropriate judgment through proper escalation

Job Requirements and Functional Skills


  • In-depth knowledge of:
  • Paid search or Paid social optimizations (proactive and reactive)
  • Forecasting and opportunity/gap analysis
  • Campaign management tools, including bid rules/management
  • Advanced search engine or social knowledge
  • Monitoring new search or social trends and products and evaluating application to client
  • Research tools/competitive analysis
  • Budget/pacing and billing
  • Understanding integrated media and Industry trends
  • Client scope
  • Bachelor’s degree in marketing, advertising or communications
  • 2+ years of work experience managing online marketing/advertising accounts
  • Possess general knowledge of direct marketing principles and strategies
  • Have strong organizational skills as applied through an ability to manage multiple projects at once
  • Be confident in analyzing and acting on marketing data