SEO Manager, Digital Marketing
2 weeks ago
Be accountable for supporting the implementation and optimization of bank's SEO strategy in Canada
Regularly perform detailed keyword research, analyze search trends, and provide insights and opportunities for bank that will deliver the SEO commercial and strategic goals
Review technical SEO issues, such as including site architecture, URL structures, and recommend fixes
Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch
Support our content team for content ideation, development, design and delivery
Advise on best practices needed for technical implementation of new content through detailed content briefs
Develop appropriate metrics for SEO-related projects, measure against goals and build the necessary reports to communicate performance
Help design SEO experiments, test tactics for additional opportunities for organic growth
Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions
SEO Manager - Digital Marketing - FI/Banking - Mandatory Skills
5+ years of experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution
Hands-on experience technical experience and knowledge in HTML, CSS, JavaScript
5+ Experience with SEO Tools including Ahrefs, Clearscope, OnCrawl, Screaming Frog or similar industry tools
Solid understanding of Google Search Console to inform and make data-driven decisions
Strong Leadership Qualities
Extroverted and Outgoing
Excellent Communication and Interpersonal Skills
Ability to adapt to new software
Quick learner
Attention to detail
BA in (Marketing, business or related areas) or years of experience in the field
SEO Manager - Digital Marketing - FI/Banking- Preferred Skills
Prior FI Experience
SEO Manager - Digital Marketing - FI/Banking - Assignment Start Date ASAP - 12 months to start SEO Manager - Digital Marketing - FI/Banking - Assignment Location Toronto, ON - Work Hybrid
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