![Trapeze Group Limited](https://media.trabajo.org/img/noimg.jpg)
Director of Marketing
2 weeks ago
Job Summary:
The Head of Marketing is accountable for the development and delivery of marketing and branding strategy and action plans to achieve the objectives of the business.
Job Description:
- Key Role Requirements:
- Leadership
- Provide marketing functional leadership ensuring adoption of best practices and monitoring of key metrics.
- Strategic marketing business partner to the leaders of the business including providing support, guidance, and mentorship.
- Coach, mentor and direct marketing team resources and collaborating with other BU's for support and guidance.
- Brand
- Accountable for driving the development & execution of the overall marketing and brand strategy.
- Launching an all new brand
- Responsible for the delivery and management of external company communications.
- Product Marketing
- Accountable for the creation and delivery of Go-ToMarket plans (GTMs).
- GTMs will define product value, sales and marketing execution plans, operations enablement plans etc. by product strategy.
Will work with shared external cross-company Marketing resources to deliver channel marketing- Events Management- Ensure that the business delivers, sponsors, participates, and attends appropriate industry events- Marketing Analytics- Account for the analysis, delivery of results and insights based on marketing data.
Accountable for defining and reporting on key targets, scorecards, and measures pertaining to: key KPIs, Brand, GTM effectiveness, Channel Effectiveness, Event effectiveness etcReporting Relationships:
- This role reports directly to the Sales & Marketing leader
- The role is required to collaborate with colleagues across business units and the Global Modaxo Marketing Leaders.
Required Skills and Experience:
- Ability to act in a selfdirected selfmotivated manner, demonstrating initiative, innovation, and the ability to juggle competing priorities through outstanding time management skills.
- Metricsdriven with the ability to derive insights from data.
- Agile, willingness to take "controlled" risks and engage with regular experimentation.
- Extensive brand management expertise and experience including the ability to influence remote teams in a matrix environment.
- Highly developed and proven organizational and personal communication skills.
- A strong client service mindset focused on understanding and addressing client needs.
- Ability to successfully consult and manage multiple stakeholders simultaneously.
- Commercially savvy with an understanding of key business drivers in general, with the ability to quickly adopt CSI/Modaxo business philosophy and best practices.
- Proven ability to develop, implement and oversee innovative digital marketing programs.
- Degree qualified (postgraduate desirable) in Marketing or a businessrelated discipline
Worker Type:
Regular
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