Marketing Manager

1 week ago

Calgary, Alberta, Canada Evans Consoles Corporation Full time

The Marketing Manager is responsible for bringing our product to life digitally and will work closely with the Director of Marketing to help elevate Evan's industry leadership and competitive positioning to the next level.

The Manager is a critical contributor to core go-to-market activities and ongoing product success throughout the customer journey.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Product Marketing (your primary focus)


Develop and continually refine Evan's product positioning and messaging for our target market verticals and provide proof points with compelling customer stories and use cases.

Craft customer-facing, product-focused marketing and sales assets, such as marketing campaign content, product releases, newsletters, blogs, website content, e-books, case studies, webinars proposals, presentations and business cases.


Content and Demand Generation


Collaborate with Project & Technologies, Sales and Marketing during the design and execution of marketing campaigns, programs, product launches, feature releases, and all associated content.


Market Intelligence
Understand and document our ideal client profiles, buyer's journey, personas, segmentation model, and market trends.

Sales Enablement & Lead Generation


Develop and deliver product assets, market intel reports, and training to support the success of the sales and marketing teams.

Support salesforce through development of lead generation programs that will go to the business development group for qualification.

Collaboration

Tactical Responsibilities:

  • Prepare sales and marketing support documentation/packages as required.
  • Coordinate delivery and creation of all marketing collateral and visualization.
  • Support website development and ongoing content maintenance.
  • Provide market research capability.
  • Support salesforce through development of lead generation programs that will go to the business development group for qualification.

Other Duties:

Team Player


Share learnings and insights with the company stakeholders to ensure a consistent approach is taken across segments and assist by leading ad hoc projects as required.


QUALIFICATION REQUIREMENTS

Education/Experience:

  • 5+ years of B2B marketing experience with a demonstrated experience in product marketing.
  • Strong, demonstrated writing skills.
  • CRM and marketing automation experience (Hubspot).
  • SEM/SEO expert training.
  • Sales & Marketing departments experience.
  • Project Management Experience/Training.

Job Types:
Full-time, Permanent

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • Onsite gym
  • Onsite parking
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Ability to commute/relocate:

  • Calgary, AB: reliably commute or plan to relocate before starting work (required)

Experience:

  • Marketing: 5 years (required)

Work Location:
In person

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