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Marketing Manager

3 months ago

Calgary, Alberta, Canada Orpyx Medical Technologies Full time

About Orpyx Medical Technologies Inc.


Orpyx is a leading digital therapeutics company that is committed to extending healthspan for people living with diabetes through personalized remote care.

Our flagship product, the Orpyx SI Sensory Insoles, is transforming diabetes care by helping prevent diabetic foot ulcers, a major complication of diabetes that can lead to amputation.

Our dedicated remote patient monitoring team, comprised of credentialed providers and nurses, utilizes advanced data science methodologies to provide personalized support and triaged clinical escalation.

With our whole-person approach, Orpyx empowers people to take control of their health, prevent debilitating complications and extend their healthspan.

We are an ISO 13485 company committed to providing quality medical solutions that consistently meet customer needs and regulatory requirements.

Who we are

The people at Orpyx are flexible thinkers and creative innovators.

We come from a variety of backgrounds and carry a wealth of expertise in multiple industries, including medical, technology, software, marketing and finance.

What we all have in common is an intense passion for the work we do. We have an extraordinary collection of talent that makes working here fun, unique and inspiring.

Our hiring goal moving forward is to continue to build and grow a strong, effective team, while maintaining our friendly and innovative company culture.

The Position


Reporting to the Vice President, Marketing the Marketing Manager is a key role on the Commercial Team that develops marketing programs to align with the overall company objective to drive awareness and adoption of our digital therapeutics.

Working as part of a cross functional team, the Marketing Manager's deep customer knowledge will shape our marketing program and allow Orpyx to provide a seamless end-to-end customer experience that meets the needs of patients, healthcare providers, payers/IDN, and ultimately drives the business success of Orpyx and our external partners.


This includes:

  • Create and execute campaigns to build brand awareness and generate leads, working effectively with the Sales team
  • Develop customer needs requirements by conducting market research, collecting, and analyzing market data, trends, customer attitudes, and customer behaviors, and the competitive landscape
  • Optimize Net Promotor Score research to identify areas of improvement to maximize patient satisfaction and retention
  • Have a solid understanding of the reimbursement landscape and how it can impact product adoption
  • Provide support to sales and marketing leadership as a key liaison for sales and marketing key performance indicators (KPIs)
  • Stay up to date with industry and technological developments to generate and execute new marketing concepts and strategies
  • Analyze sales funnels and customer intent, and identify areas for optimization
  • Report on Marketing KPIs including return on investment (ROI) for online and offline campaigns, leads, conversion rates, A/B testing, clickthrough rates, website traffic, and social media engagement
  • Brainstorm, qualify, and execute fresh advertising and promotion ideas based on research
  • Manage website content and SEO optimizations
  • Develop and execute public relations initiatives
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition
  • Manage all conventions including strategy and tactical management
  • Optimize the use of the customer relationship management database (CRM) for marketing campaigns, sales funnel management, reporting, and analytics
  • Be the Commercial team liaison for sales reporting through Power BI or other data visualization tools as required
  • Perform duties in a manner that is consistent with and committed to upholding the requirements of the quality management system
  • Maintain a clean, and safe working environment
  • Perform duties in a manner that is consistent with and committed to upholding the requirements of the quality management system


Additionally, due to the ever-changing and sometimes chaotic environment of an early-stage high-tech company, the Marketing Manager may assume additional responsibilities, as required.


Qualifications
years of marketing experience in the healthcare industry; preferably diabetes or digital therapeutics spaces; experience with SaaS models is an asset

  • Bachelor's degree required, MBA is an asset
  • Experience with website design, HTML, SEO, SEM, etc.
  • Experience with HubSpot's CRM, Sales Enterprise, and Marketing Enterprise hubs
  • Experience with web analytics tools, such as Google Analytics
  • Knowledge of marketingrelated business practices, including advertising, market research, technology, and budgeting
  • Excellent communication and interpersonal skills, with the ability to interact and work effectively with key internal and external stakeholders
  • Highly energetic team player with strong attention to detail, organization skil