Marketing Specialist

7 days ago


Toronto, Ontario, Canada Hipster Lasers Full time

We are a leading laser engraving and cutting company based in Toronto, specializing in exquisite wood coasters and cutting boards.

With our exceptional craftsmanship and attention to detail, we have gained a reputation for delivering personalized and high-quality products.

As we gear up to participate at the CNE (an event expected to draw over 1.3 million in person attendees) we are seeking a talented and driven Marketing Specialist to join our team and ensure all our backend operations are buttoned up.


Responsibilities:

  • Search Engine Optimization (SEO): Develop and execute an effective SEO strategy to optimize our website, improve organic search rankings, and increase visibility among our target audience.

SMS Campaigns:

Create and implement SMS campaigns to drive customer engagement, increase brand awareness, and promote our wood coasters and cutting boards to a wider audience.


Hyper-Targeted Ads:

Strategize and execute hyper-targeted advertising campaigns across various platforms (such as Google Ads, Facebook Ads, etc.) to reach our specific audience segments and increase online sales.


Social Media Ads:

Develop visually appealing and captivating social media advertising campaigns across platforms like Instagram, Facebook, and Pinterest to increase brand visibility, engagement, and drive traffic to our website.


Performance Measurement and Analysis:

Monitor and track the performance of marketing campaigns, analyze data, generate reports, and provide actionable insights to optimize marketing efforts and achieve desired results.


Marketing Strategy Development:

Collaborate with cross-functional teams to develop marketing strategies and plans customized to our State Fair participation, ensuring maximum impact and effectiveness.


Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, preferably within the ecommerce industry.
  • Strong understanding of SEO techniques and best practices.
  • Familiarity with SMS marketing platforms like Twilio or Shopify's SMSBump.
  • Experience managing and optimizing ad campaigns across Google Ads, Facebook Business Manager, and other platforms.
  • Knowledge of social media advertising strategies and platforms.
  • Analytical mindset with the ability to interpret data, spot trends, and drive databased decisions.
  • Excellent communication skills and the ability to collaborate with multiple stakeholders.
  • Exceptional attention to detail and a passion for staying uptodate with the latest marketing trends and tools.


If you are a passionate and results-oriented Marketing Specialist looking to make a significant impact in a rapidly growing company, we would love to hear from you.


To apply, please send a copy of your resume, portfolio showcasing relevant marketing campaigns, and a brief introduction outlining your experience and why you believe you are the perfect fit for this role.


Job Types:
Seasonal, Freelance

Contract length: 1 month

Salary:
From $20.00 per hour

Benefits:

  • Dental care
  • Paid time off

Schedule:

  • Monday to Friday
  • Weekends as needed

Supplemental pay types:

  • Bonus pay

Education:

  • Bachelor's Degree (preferred)

Work Location:
Hybrid remote in Toronto, ON M6K 3C3

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