Demand Generation Director

7 days ago


Victoria, British Columbia, Canada Vista Equity Partners Management, LLC Full time $135,000 - $170,000

Demand Generation Director - Responsibilities:

  • Lead data-driven strategy and execution for multi-channel campaigns
  • Optimize CAC and identify new growth channels
  • Define and operate an ABM program
  • Develop and execute demand generation strategies aligned with business objectives
  • Analyze ROI performance and optimize campaign strategies
  • Collaborate with cross-functional teams to align demand generation efforts
  • Manage budget effectively to maximize campaign performance
  • Develop and manage teams, goals, and professional development plans

Requirements:

  • 8+ years' experience in high-growth B2B SaaS companies
  • Bachelor's degree in Business, Marketing, Mathematics, Engineering, or related field
  • Expert analytical and problem-solving skills
  • Strong reporting capabilities and communication skills
  • Experience in pipeline acceleration programs and ABM campaigns
  • Strong leadership and project management skills
  • Deep expertise in modern MarTech stack

Preferred Work Style:

  • Analytical, data-driven systems thinker
  • Attention to detail and efficiency
  • Strong brand and demand sensibilities
  • Passion for technology and customer problem-solving
  • Positive, organized, and results-oriented


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