AVP Marketing – New Member Acquisition

1 week ago

Old Toronto, Ontario, Canada Info-Tech Full time
Description:

Position Purpose

The Associate Vice President (AVP), Marketing New Member Acquisition will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this role, you will be equipped with a wealth of thought leadership and a unique brand to drive demand. Your primary objective will be to develop and implement performance marketing strategies to boost demand, acquire customers, and increase revenue. This position requires a mix of visionary thinking and practical execution to advance our company. Your leadership will play a key role in meeting our ambitious growth targets, leaving a lasting impact on both our market presence and internal team development.

Key Responsibilities
  • Develop and implement a comprehensive Acquisition Marketing strategy to generate qualified leads, sales meetings, and pipeline growth through various channels.
  • Shape the future of our marketing and demand generation strategy.
  • Forecast, monitor, and optimize marketing performance and budget, including MQL/SQL process, lead scoring, and attribution. Enhance our current lead attribution model. Manage and optimize program spending for maximum ROI.
  • Collaborate with Acquisition Sales leadership to help achieve Sales Goals and drive overall sales outcomes.
  • Work closely with Acquisition Sales Teams to optimize processes, systems, and approaches for sales staff.
  • Lead the New Member Acquisition Marketing team in executing programs and campaigns across North America, UK, and APAC markets.
  • Organize and prioritize projects, campaigns, and initiatives of the New Member Acquisition Marketing team.
  • Lead by example, provide hands-on support to ensure flawless execution of campaigns and programs.
  • Mentor, develop, and recruit a New Member Acquisition Marketing team for future scalability of Info-Tech.
  • Stay informed on industry regulations, trends, technologies, and strategies for innovation and compliance.
Key Selection Criteria
  • 10+ years of marketing experience, 5+ years of management experience. At Info-Tech, we value outcomes, passion, and collaboration over years of experience.
  • Extensive experience with high-growth organizations with a global presence and multiple products.
  • Demonstrated success in developing cost-effective performance marketing strategies for customer acquisition and revenue growth.
  • A hands-on builder with a proactive approach and a 'get things done' mentality.
  • Exceptional interpersonal skills and team management abilities to foster effective partnerships across all levels of the organization.
  • Proven track record in mid-market and enterprise B2B knowledge-based products.
  • Utilize data-driven insights to optimize marketing campaigns and improve ROI.
  • Strong analytical, problem-solving, and decision-making skills.
  • Effective project management skills with a focus on meeting deadlines and handling multiple projects.
Info-Tech Research Group of companies is an equal opportunity employer dedicated to diversity and inclusion, considering all qualified applicants without discrimination based on any legally protected status or characteristic. Accommodations will be provided to applicants throughout the recruitment and hiring process upon request.

  • AVP Marketing – Strategy

    1 week ago

    Old Toronto, Ontario, Canada Info-Tech Research Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue ou

  • AVP Marketing – Strategy

    1 week ago

    Old Toronto, Ontario, Canada Info-Tech Research Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product leader in the research and advisory...

  • AVP Marketing – Strategy

    1 week ago

    Old Toronto, Ontario, Canada Info-Tech Full time

    Description : Position Purpose The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product...

  • User Acquisition, Senior Manager

    4 weeks ago

    Toronto, Ontario, Canada Consumer Acquisition Full time

    Salary: Ranked in the top 200 with a 2-year growth and listed as the fastest-growing private companies in America for the third year in a row, Consumer Acquisition by Brainlabs is a technology-enabled marketing services company that has managed over $3 billion in creative and social ad spend for the world's largest mobile games, apps and performance...

  • User Acquisition, Senior Manager

    1 month ago

    Toronto, Ontario, Canada Consumer Acquisition Full time

    Salary: Ranked in the top 200 with a 2-year growth and listed as the fastest-growing private companies in America for the third year in a row, Consumer Acquisition by Brainlabs is a technology-enabled marketing services company that has managed over $3 billion in creative and social ad spend for the world's largest mobile games, apps and performance...

  • Lead (AVP), Partner Marketing

    1 week ago

    Toronto, Ontario, Canada AIR MILES Reward Program Full time

    The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR...

  • Lead (AVP), Partner Marketing

    1 week ago

    Toronto, Ontario, Canada AIR MILES Reward Program Full time

    The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR...

  • User Acquisition, Senior Manager

    1 week ago

    Toronto, Ontario, Canada Consumer Acquisition LLC Full time

    Ranked in the top 200 with a 2-year growth and listed as the fastest-growing private companies in America for the third year in a row, Consumer Acquisition by Brainlabs is a technology-enabled marketing services company that has managed over $3 billion in creative and social ad spend for the world's largest mobile games, apps and performance advertisers. We...

  • Senior Acquisition Manager Manager H/F

    1 week ago

    Toronto, Ontario, Canada Consumer Acquisition LLC Full time

    Ranked in the top 200 with a 2-year growth and listed as the fastest-growing private companies in America for the third year in a row, Consumer Acquisition by Brainlabs is a technology-enabled marketing services company that has managed over $3 billion in creative and social ad spend for the world's largest mobile games, apps and performance advertisers. We...

  • Talent Acquisition Coordinator

    4 weeks ago

    Toronto, Ontario, Canada Zurich Canada Full time

    The Opportunity Are you looking for a caring, collaborative, values-driven workplace with inspiring teammates and leaders? Do you have the ambition and desire to be the best and thrive at the most impactful global insurance provider in the world? Look no further than Zurich Canada. If you have administration experience in Talent Acquisition and are looking...

  • Talent Acquisition Coordinator

    1 month ago

    Toronto, Ontario, Canada Zurich Canada Full time

    The Opportunity Are you looking for a caring, collaborative, values-driven workplace with inspiring teammates and leaders? Do you have the ambition and desire to be the best and thrive at the most impactful global insurance provider in the world? Look no further than Zurich Canada. If you have administration experience in Talent Acquisition and are looking...

  • Avp, Member Journey Owner

    1 week ago

    Toronto, Ontario, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Avp, Branch Strategy

    1 week ago

    Toronto, Ontario, Canada TD Bank Full time

    TD DescriptionStay current and competitive. Carve out a career for yourself. Grow with us.Department Overview Personal Banking Delivery Excellence is focused on supporting and guiding our branch banking teams in delivering Legendary experiences with every customer, every time.We serve to be the voice of our branches across the country: building better advice...

  • Avp, Mms, Specialized Sales Force, Canadian

    1 week ago

    Toronto, Ontario, Canada TD Bank Full time

    AVP, MMS, Specialized Sales Force, Canadian Personal Banking:BRJob Category - Primary Product Management & DevelopmentWork Location TD Centre North 77 King Street WestEmployment Type RegularCity TorontoTime Type Full TimeProvince/State OntarioHours 37.5Workplace Model HybridPay DetailsDepartment Overview A national sales channel within TD responsible for...

  • Talent Acquisition Coordinator

    1 week ago

    Toronto, Ontario, Canada Zurich Insurance Full time

    The OpportunityAre you on the lookout for a supportive and inclusive workplace with a great team and leaders? Are you driven to excel and want to make a difference at a top global insurance provider? Look no further than Zurich Canada.If you have experience in Talent Acquisition administration and seek a fresh challenge, we'd love to hear from you. Zurich...

  • Avp Budgets

    1 week ago

    Toronto, Ontario, Canada York University Full time

    Purpose:The AVP, Budgets & Asset Management role reports to the Vice President, Finance and Administration. The Division of Finance and Administration (DFA) is committed to providing professional, value-added services that enable and support York University's mission and vision. DFA strives to be recognized for service excellence thorough working...

  • Avp Lease Administration

    1 week ago

    Toronto, Ontario, Canada GM Financial Full time

    Overview:Opportunity to work in a hybrid model: potential to work 2-3 days per week from home.The AVP Lease Administration - CDN Dealer Services is responsible for Retail Funding and Contract Administration departments. This position will ensure that safeguards are in place to minimize risk exposure to the Company as well as ensure adherence to the...

  • Sr. Analyst, Acquisition Marketing

    1 week ago

    Toronto, Ontario, Canada Rogers Full time

    Sr. Analyst, Acquisition Marketing Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for...

  • Sr. Analyst, Acquisition Marketing

    1 week ago

    Toronto, Ontario, Canada Rogers Communications, Inc. Full time

    Select how often (in days) to receive an alert: Sr. Analyst, Acquisition Marketing Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers...

  • VP/AVP Sales

    1 week ago

    Toronto, Ontario, Canada Onward Technologies Limited Full time

    JOB DESCRIPTIONOnward Technologies Inc. is hiring Sales Hunter delivering sales revenue for Industrial Equipment & Heavy Machinery in Canada, following are the job details and responsibilities.Title:VP/ AVP of Sales: Industrial Equipment and Heavy Machinery (IE & HM) verticalLocation: Toronto, CanadaWe are seeking a seasoned Senior Business Development/Sales...