Marketing Specialist, Pledge Products Team

2 weeks ago

Mississauga, Ontario, Canada World Vision Canada Full time

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too.

Come and be part of a team of 400 Canadians with a vision for the world:
Life in all its fullness for every child.


You will experience Christian faith in action helping to make real and lasting change in the lives of the world's most vulnerable children.

Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.

Position:
Marketing Specialist, Pledge Products

Reports to:
People Leader, Supporter Centric Marketing

Position Term:
Full Time Permanent

Primary Location:
Mississauga, Ontario, Canada

Workplace Type:
Remote (within Canada)

Job Description:


World Vision Canada's Supporter Centric Marketing group focuses on delivering the right message, to the right audience, with the right solution at the right time.

Our Marketing Specialist is a key member within our product team to perform the following:

  • Delivery of worldclass, personalized impact content to our supporters.
  • Support the development, execution, and ongoing monitoring of marketing initiatives.
  • Actively create solutions with product team members that deliver value to our supporters.
  • Collaborate with other product teams to achieve organizational objectives.
Duties and responsibilities

  • Support the planning and execution of highly complex marketing campaigns/ initiatives.
  • Perform resource gathering for images, video, stats and other media content to align with copy/messaging. Proof, edit and proactively review content to ensure accuracy and consistency with copy and images while meeting established deadlines.
  • Assist in the creation of marketing strategic plans that consider multiple customer segment preferences, customer personas, channels, technical feasibility, budget, KPIs and business viability.
  • Develop, test and deploy digital assets, analyze performance, and make recommendations based on response.
  • Compile postcampaign analysis results identifying trends to ensure efficiency and to offer recommendations for future initiatives. Identify opportunities that create lift to key metrics.
  • Work alongside audience/segment teams and agency to develop tests and strategies that innovate and improve campaign revenue and ROI.
  • Personalize content/appeals to target specific customer segments, leveraging Customer Data & Insights to support evidencebased strategy.
  • Collaborate with internal and external agencies to ensure plans are properly executed and that measures of quality control are adhered to.

Qualifications:

  • Postsecondary education in relevant area preferred.
  • 23 years of marketing experience.
  • Advanced working knowledge of MS Office Suite, video and image editing tools
  • Strong creative communication skills (written/spoken).
  • Confident leveraging analytics tools (Adobe Analytics, GA etc.) to create insights.
  • Demonstrated organizational, interpersonal, financial, communication and analytical skills.
  • Ability to build strong relationships and collaborate within teams.
  • Track record of successful project management, execution skills, and results.
  • An innovative mindset, with the ability to manage priorities.
  • Ability to think like the customer and a willingness to test and learn.
  • Selfdirected and able to navigate/ integrate with several different departments to perform crossfunctional tasks.
  • A passion for learning/ growing and ability to stay up to speed on industry trends.
  • Familiarity working within an Agile framework, Scrum and Kanban, and agile tools an asset
  • Experience working with agile tools an asset.
  • Commitment to quality.
  • Positive attitude and willingness to pivot as change occurs.
We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run.

Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all.

We shall never rest while children suffer in situations that can be changed.

Canada's Top 100 GTA's Top 100

Our Core Values:
We are committed to the Poor. We are Christian. We are Stewards. We value People.
We are Partners. We are Responsive.


World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries.

We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs.

We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.

Thank you for your interest; however only those applicants selected for an interview will

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