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Brand Manager

3 months ago

Richmond Hill, Ontario, Canada Labatt Breweries Canada Full time
Dreaming big is in our DNA. Brewing the world's most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

SALARY:
88k-99k

SHIFT:
Mon

  • Fri ( 9am to 5pm)
Hybrid: 3 day in office and 2 day from home.

Location: 125 Bermondsey Rd North York, ON M4A 1X3

COMPANY:
Mill Street Brewery is a leading craft brewer with a portfolio of over 70 unique and innovative beers.

Founded in 2002 in Toronto, it is today the largest brewer of certified organic beer in Canada and produces some of the country's most environmentally responsible beers.


ROLE SUMMARY:
The role of the Brand Manager is to develop & execute the overarching Two Brand Strategy i.e. Mill St Brewery and Brickwork Ciderhouse.

This role oversees a wide array of business functions, all laddering up to growing Brand Equity with the brand's target audience.

From developing new Innovation concepts, to executing a Paid Media Campaign, the Brand Manager is hyper-focused on solving consumer-centric problems.


JOB RESPONSIBILITIES:

  • Annual Brand Programs develop and execute integrated brand programs (i.e. Consumer Promotions, media promotions, partnerships, etc.) to increase brand awareness and sales on a national basis based on consumer behaviors, insights and market analysis
  • Develop creative briefs to guide creative elements with agency partners as required.
  • Manage calendar of beer releases at brewpubs; including project management of timelines. Develop supporting materials for brewpubs and sales team, execute initiatives to build awareness for beer releases. Ensure recommendation are based on strategic rationale and business or market performance.
  • Lead and execute all new product launches, including packaging development and launch plans for all new beers.
  • Lead Website and consumer engagement strategy and execution. Be active in managing our social channels on a daily basis
  • Support the VP marketing in developing annual brand marketing campaigns in omni channel
  • Support the VP Marketing in developing long term strategy for portfolio
  • Support the VP marketing in creating consumer programs for the LCBO and other liquor boards across Canada
  • Develop and execute training programs about brand for new employees across all functions


 Selling Tools
  • Identify, develop, and maintain sales toolkit (i.e. sales folder, sell sheets, online marketing portal, brand presentations, brand assets, beer guide etc.

JOB QUALIFICATIONS:

  • University degree in business or related field
  • A Minimum of 3 years brand marketing experience ideally in a beer/alcohol environment with a proven track record of results.
  • Demonstrates a passion for all things craft beer and specifically Mill Street.
  • Creativity is in your DNA. Design is a passion.
  • Excellent understanding of social media
  • Must be a selfstarter
  • Possesses a 'can do' attitude with a defined and urgent bias for action.
  • The ability to work with a multidisciplined team. Strong ability to build and influence interpersonal relationships.
  • Has completed at minimum the level 1 Cicerone program.
  • Possesses outstanding time management and multitasking capability.
  • Strong problem solving skills and the initiative to adapt and overcome in the face of adversity.
  • Strong analytical skills. Ability to derive insights from consumer research and analysis

WHY Mill St:


As one of Canada's Top 100 Employers, Mill St Brewery is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers.

We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities.

We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

_:
_

  • Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs
  • Additional flex credits for healthcare or wellness spending accounts
  • Retirement plan with a generous companymatching contribution, and lowfee RRSP & TFSA savings opportunities to help you secure your financial future
  • Personalized support through an inclusive familyforming benefit, and generous financial support/topups for parental leave
  • Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
  • An annual allotment of Beer and Beyond-Beer products for employees

EQUAL OPPORTUNITY EMPLOYER
At Mill St. Brewery, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for ev