Business Development Manager

2 weeks ago


Toronto, Ontario, Canada Straumann Full time

Position Summary:


The Business Development Manager (BDM) is responsible for all aspects of the Business Development function in an assigned geographic Area for Straumann Group Digital Solutions and reports to the Director of Business Development, Digital Lab Services for North America.

The BDM closely collaborates with Senior Leadership of multiple groups that drive market penetration and achievement of related financial results, based on the Company's Digital & Dental Lab Strategy.

The BDM supports the creation, innovation, and development of new and current business in the Dental Lab Space. The BDM works with various field sales teams to create a flow of information and activities across the company that are aligned with achieving organizational goals for Dental Labs
- including driving key strategic priorities around Digital Production & Advancements in Restorative Workflows.


The BDM regularly interfaces with & supports the digital coaching of Digital Sales Specialists (DSS) & other customer facing digital sales teams, is a direct seller for larger complex digital & lab sales, supports the creation & roll out of education content, the execution of the go to market strategy in partnership with Digital Marketing and develops distributor/strategic partnerships.

The BDM is a key role in communicating relevant market information to Senior Management including competitive intel.


The BDM is the liaison between the Digital Product Marketing Team and the field Sales Teams, as well as the primary point of contact for all field based Dental Lab topics that support the sales & marketing plan.

The BDM will also collaborate and provide input to the internal training & education teams, to guarantee that we have the right education programs in place to support the Strategy for internal & external key stakeholders.


Major Responsibilities of the Position:

Direct Sales Support

  • Responsible for Area financial targets of Straumann Group Implant Brands Area Lab & Digital Success
  • Responsible for defined Area financial targets of strategic Restorative, Hardware &Software KPIs including Zirkonzahn (ZZ) and Digital Adoption of Intra Oral scanners
  • Responsible for supporting field with promoting, qualifying, and closing of the Prosthetic Brand opportunities (Neodent & Straumann brands)
Large Format 3D Printing, Zirkonzahn System Sales & Customer Experience

  • Responsible for Sales target of P Series, ZZ HW & SW for Dental Labs
  • Drive field engagement & collaboration
  • P50 engage with Sales team to present, qualify, and help close large production 3D printer opportunities


ZZ
  • Ensure steady lead pipeline from STM & NOD sales teams to BDM
  • Drive registration of & attend ZZ Demo Days that leads to new customers
  • Partner with local Sales Team to create 3D printing opportunities around other aspects of our Digital Business including, full arch treatment, guided surgery and supporting our intra oral scanning customers
  • Facilitate onboarding expectations with new ZZ Customers to ensure customer success
  • Collaborate with Digital Marketing to provide ZZ feedback & and to create the bestinclass post sales experience for the customer
Digital Solutions support to DSS & Digitally Focused Sales Teams

  • Support digital & Lab training of Straumann Group, being the main point of contact for the field on Digital topics
  • Lead area calls with DSS, RSDs & AVPs to ensure consistency of information that supports sales success
  • Coach all teams on how to identify and funnel larger digital opportunities in Lab Space to the BDM to support closing the opportunity
  • Ideate & drive contests that drive dental lab success amongst the DSS
  • Partner with sales leadership to development their teams as best in glass digitally minded sales teams
Project Management

  • Manage Digital Solutions Projects with internal teams, partners, and customers
  • Partner on the creation & implementation of Sales Tools (ex. Playbooks)
  • Support field Beta testing & new solutions or products
Marketing Engagement

  • Collaborate with Marketing DBU to provide input into the marketing plan as needed
  • Drive execution of the Marketing and Promotional plans in the field
  • Identify new trends & monitor market intelligence to ensure that we have everything that we need to lead and stay ahead of competition
Distribution partners for IO brand

  • Partner with key Lab partners to purchase, distribute and/or promote Straumann's Virtuo Vivo Scanner
  • Work with Digital BDM team on implementation to ensure clinical & lab success
Customer Experience

  • Provide Sales Support team & Technical Training Team ideas and feedback to ensure a bestinclass Customer Experience
  • Drive consistent engagement and feedback from the sales team and customers about what we are doing well and recommendations for improvement
Digital Events, Education and KOLs

  • Identification, training, and support of KOLs for our Digital & Lab Solutions in collaboration with the National Education Team &


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