PR & Communications Coordinator

2 weeks ago

Montreal, Quebec, Canada Charton-Hobbs, Inc. Full time
National Communication and influence manager

Mat leave cover: 12 months contract

A family enterprise, Charton-Hobbs Inc.

is dedicated to the advancement of the wine, spirit, and beer markets, through the representation of select producers, including Moët Hennessy across all provinces of Canada.


You are a passionate communicator, eager to learn every day, to go the extra mile, you always put the brands first.

You have strong relationship building skills and a real drive for creativity.

As the national communications + Influence Manager you will help develop, plan, and implement PR and earned social media strategies to promote and increase Moët Hennessy brand awareness and desirability, ensuring high qualitative positioning in the Canadian media landscape and growing our presence on social media platforms.

You will execute Moët Hennessy internal and external communication strategies, acting as a partner to our PR agency.

The role requires senior connection to a broader network, internally (with Maisons, brand teams and the regional marketing team) and externally nationally (journalists, influencers, key opinion leaders, etc.).


As part of the National marketing & communications team, you will support the National Brand Managers in building and implementing effective communications strategies to be rolled out from an earned media perspective.

You will also lead internal communication initiatives and collaborate with the Leadership Team to create a strong People first culture.

This role reports to the Marketing and Communication Director for Moët Hennessy in Canada.

With the support from our PR agency)

Work in tandem with the Brand Teams to develop and implement annual communications plan and establish associated KPIs

Manage Maison stakeholders by conveying the communications plan for each brand

Lead relationship with PR Agency to achieve substantial growth in coverage (qualitative and quantitative)

Manage and coordinate press trips, tastings and wider brand influence and media events

Ensure tracking of weekly/monthly monitoring reports by the agency

With the support from our PR agency)

Build a network of industry and influential contacts

Build strategic Friends of Brands programs

Create local content opportunities with regional and national marketing teams

Contract negotiations and writing

Tracking and reporting via digital tracking platform

Bachelor of Communication or marketing degree or higher, or 5 or more years job experience relevant to luxury goods.

Be able to travel frequently (domestic and international).

Languages

Fluent in French and English

Five years of communications & PR experience minimum - ideally in luxury/culture/premium wines & spirits

Media savvy - demonstrate a clear understanding of the rapidly changing media and digital environment

Fully proficient in all aspects of communications and PR

Demonstrate a creative mindset

Outstanding communication skills both verbal and written in both French and English

Technical & Management skills:
Ability to develop, implement and evaluate communication plans

Develop technical knowledge of wines and spirits

Competitive salary plus performance bonus commensurate with performance, experience.

Join our team and contribute to the success of our renowned brands

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