Manager Online Acquisition

1 week ago

Toronto, Ontario, Canada EightSix Network Inc Full time
Manager, Social Content and Growth Marketing
Part Time / Full Time
Manager, Social Content and Growth Marketing

At SiriusXM, we shape the future of audio by embodying our core values, which are to be: authentic, inclusive, curious, and driven.

Our vision is to create a world where everyone feels connected to voices, stories, and music that speak directly to them, no matter who they are.

That same passion drives a strong internal culture that prioritizes community, flexibility, innovation, and equity. We are as inspired by the entertainment we offer as the people who bring it to life every day.

We are currently looking for a skilled and strategic Social Content and Growth Marketing Manager who will be responsible for overseeing both the organic and paid social media efforts of SiriusXM Canada.

You will play a key role in the development and execution of SiriusXM Canada's social media marketing strategies for the corporate brand.

The ideal candidate should have extensive experience creating social content and must have worked across multiple digital marketing functions, particularly within the performance marketing landscape.

This includes expertise in paid social platforms such as Meta, TikTok, and Snapchat, Reddit, as well as experience in organic social, influencer marketing, app installation campaigns, and other related areas.

Additionally, the candidate should have a strong background in social media management, a deep understanding of all platforms, a keen eye for detail, and a proven track record of driving brand engagement and growth within online social communities.

You will assist with strategizing, planning, and executing compelling, shareable content across SiriusXM-owned channels while supporting SiriusXM Canada's digital acquisition programs.

The ideal candidate must be able to excel in a fast-paced environment, be able to prioritize the needs of the team and collaborate cross-functionally while juggling multiple projects at once.

You will be part of SiriusXM Canada's Marketing team, working alongside Brand, Creative Labs, Events & Sponsorships, and Communications groups.

Develop & evolve SiriusXM Canada's social strategy, identifying new opportunities for customer growth.
Lead the content strategy, content creation, and content posting for all of SiriusXM Canada's brand social media channels.
Drive SiriusXM's live capture strategy at events/sponsorships and other experiential marketing initiatives.

Own day-to-day paid social management and campaign optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting, and measurement.

Partner with media agencies and internal teams to build automation and scalable tools (e.g., audience automation, creative optimization, campaign building, performance reporting, and forecasting).

Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving acquisition and engagement KPIs.

Own the tracking, attribution, and measurement of digital media performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data.

Own campaign reporting and communication of progress toward digital media performance targets.

Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other SiriusXM Canada teams.

Bachelor's degree in Communications, Marketing, Business, or New Media

5-7 years of experience managing, scaling, and overseeing social media strategy and performance marketing in channels like Meta, TikTok, Snapchat, etc.

Strong knowledge of social publishing tools (i.e. Kochava and Branch), or social listening services (i.e. Highly analytical and data-driven with a strong proficiency in Excel/Google Sheets (must love pivot tables).
Passion for content, keeps a pulse on social media and cultural trends.
Fluency in the French language and/or understanding the Quebec market is a major asset.
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