Retention Marketing Specialist

1 week ago


Toronto, Ontario, Canada Knix Full time
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.

Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.


About You:

  • You are adaptable and selfmotivated. You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
  • You're a collaborative team player but also know when it's time to hunker down and get things done independently. You are comfortable flexing between both.
  • You are highly organized with a strong attention to detail. Moving parts and last minute changes happen but it doesn't scare you.
  • Above all, you're proactive, positive and inspired by Knix and our mission

Responsibilities:

  • Lead and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible.
  • Frequently conduct A/B tests and analyze results to improve retention, conversion rate, and LTV
  • Analyze campaign data and identify areas of improvement in Kt's permissionbased campaigns.
  • Own relationship with ESP to ensure optimization of the platform as well as projects and integrations meet milestones and deadlines
  • Report the health of the programs on a weekly, monthly, quarterly and annual cadence. Analysis will include engagement, conversion and subscriber stats
  • Work closely with the General Manager to successfully deliver against the retention roadmap and company level OKRs.

Qualifications:

  • Bachelor's degree
  • Experience in reengagement and retention strategies (customer acquisition is a plus)
  • Previous experience working closely with ESP and SMS vendors (Klaviyo, Attentive, and/or Shopify is a plus)
  • Working knowledge of HTML and/or SQL is a plus
  • Proven track record of conducting A/B test design and analysis
  • Ability to effectively manage multiple assignments across teams in a fastpaced environment.
  • Demonstrated strong work ethic and a willingness to learn. Enthusiasm is a must
  • Stays up to date on competition and trends, and brings new ideas to the table constantly
  • Strong desire and curiosity to learn, continuously improve and expand skills
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