![Knix](https://media.trabajo.org/img/noimg.jpg)
Retention Marketing Specialist
1 week ago
Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
About You:
- You are adaptable and selfmotivated. You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
- You're a collaborative team player but also know when it's time to hunker down and get things done independently. You are comfortable flexing between both.
- You are highly organized with a strong attention to detail. Moving parts and last minute changes happen but it doesn't scare you.
- Above all, you're proactive, positive and inspired by Knix and our mission
Responsibilities:
- Lead and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible.
- Frequently conduct A/B tests and analyze results to improve retention, conversion rate, and LTV
- Analyze campaign data and identify areas of improvement in Kt's permissionbased campaigns.
- Own relationship with ESP to ensure optimization of the platform as well as projects and integrations meet milestones and deadlines
- Report the health of the programs on a weekly, monthly, quarterly and annual cadence. Analysis will include engagement, conversion and subscriber stats
- Work closely with the General Manager to successfully deliver against the retention roadmap and company level OKRs.
Qualifications:
- Bachelor's degree
- Experience in reengagement and retention strategies (customer acquisition is a plus)
- Previous experience working closely with ESP and SMS vendors (Klaviyo, Attentive, and/or Shopify is a plus)
- Working knowledge of HTML and/or SQL is a plus
- Proven track record of conducting A/B test design and analysis
- Ability to effectively manage multiple assignments across teams in a fastpaced environment.
- Demonstrated strong work ethic and a willingness to learn. Enthusiasm is a must
- Stays up to date on competition and trends, and brings new ideas to the table constantly
- Strong desire and curiosity to learn, continuously improve and expand skills
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