Director, Social Media

2 weeks ago

Toronto, Ontario, Canada DigitalOcean Full time
Please apply on

Do you ever wonder what happens inside the cloud?

DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.

We want people who are passionate about using social media to reach developers and growing tech companies.

We are looking for a self-starter to lead and expand DigitalOcean's social media program. Reporting to the Head of External Communications, the Director, Social Media will revamp our social program to reach new audiences on new channels and drive brand awareness. This is an incredible opportunity to build on a solid brand following while applying trending new content concepts and third-party engagement to build community.

What You'll Be Doing:

  • Develop and oversee a comprehensive social media strategy that aligns with our brand's values and objectives. Continuously evaluate and adapt the strategy to stay ahead in the ever-evolving digital landscape
  • Manage and optimize our presence on various social media platforms, and enter new forums, while staying on top of trends and maximizing engagement
  • Establish and launch an influencer relations program to amplify DigitalOcean's voice and product awareness
  • Lead the creation of compelling content, including video, standout visuals, and snappy copy
  • Identify and train internal experts to engage in program and bring genuine thought leadership and expertise to the community
  • Manage staff and agency
  • Track and analyze data to inform improvements

What You'll Add to DigitalOcean:

  • 10+ years in social media, copywriting or external communications roles and a track record of brand stewardshipFresh perspective informed by years of tracking and contributing to social media communities
  • A familiarity with cloud computing and the development community
  • Experience running influencer campaigns, managing agencies and maximizing budget
  • Strong understanding of social media algorithms, advertising, and digital marketing trends
  • A collaborative attitude for working across teams and stakeholder groups to capture and publish the most compelling stories
  • Strong attention to detail and the ability to maintain accuracy in a fast-paced work environment
  • Ability to multitask while meeting short and long term deadlines
  • Solid English written and verbal communication skills
  • Outcomes driven approach in writing is a must-have.

Why You'll Like Working for DigitalOcean :

  • We reward our employees . The base salary range for this position is based on relevant years of experience and skills. The salary range for this role is specific to candidates located within the U.S. and will vary for candidates outside the U.S.. Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program.
  • We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education.
  • We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, flexible vacation, retirement benefits, a generous parental leave program, and additional resources to support employees' overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences.
  • We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

*This is a remote role

#LI-Remote

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