Social Media

3 weeks ago

Toronto, Ontario, Canada Hydro One Inc. Full time

Job Function:

Develop and create social media content in line with the company's key messages and overarching business and communications objectives. Provide support and assistance to the integrated marketing team and communications team as required. Collaborate with various Lines of Business to create social media content.

Job Description:

The incumbent is a roving reporter, responsible for pitching story ideas and getting out in the field to interview, capture, and create content for Hydro One's social media channels that align with the company's social media strategy and any overarching goals and priorities. The incumbent will also develop any proactive and reactive communications and monitor social media activity.

General accountabilities:

  • Participate in the planning, developing and implementation of social media plans and strategies in support of corporately stated objectives to address stakeholder and employee needs.
  • Pitch story ideas for social media content and write / prepare the corresponding copy and visual recommendations.
  • Provide social media support for integrated marketing campaigns, media relations and events.
  • Coordinate with various Lines of Business in corporate communications activities and events.
  • Under the direction of the Supervisor, conduct interviews and compose articles for internal and external communication platforms.
  • Coordinate logistics for internal, media, and/or social media video projects such as on-camera interviews and video shoots
  • Serve as a liaison between the graphic artist and internal contacts to produce creative materials
  • Assist develop engaging content for Hydro One's social media platforms which include Facebook, Twitter, Instagram and LinkedIn. Provide recommendations on how to strategically channel social media channel plan.
  • Participate in community management to respond to respond to questions and comments on social media platforms using appropriate key messaging in a timely manner.
  • Participate in compiling social media metrics and recommendations to develop status reports for senior management
  • Participate in on-call media relations and social media duties during level rise and storm events or when dealing with reputational issues.
  • On-call duties for issues that arise on social media after regular business hours as identified in the terms of use may be required.
  • Assemble and distribute any social media summaries and various monthly and quarterly reports.
  • Perform other duties as required.

Selection Criteria

  • Requires knowledge of corporate communications, public relations and/or journalism. This knowledge is considered to be normally acquired through the completion of 4 years of university training (Grade XII plus 4 years) and post-graduate college or university studies.
  • Requires at least three years' experience in a business communications environment producing various forms of communications materials and in a previous social media role.
  • Requires strong written and verbal communication skills to be able to draft material for the team geared towards various audiences.
  • Requires experience capturing content (video, photography, etc.) for social media posts
  • Requires experience in the public communications field to understand the roles of various external agencies, pressure groups, and political parties that influence Hydro One activities.
  • Requires experience and familiarity with multiple social media channels to differentiate each one's advantages and leverage each channel to communicate important corporate messages.
Read the full posting.

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