Associate Vice President, Media Strategy

1 week ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What you'll do

As the Associate Vice President, Media Strategy & Planning, you will be a core leader of CTC's Retail Media Network, Triangle Retail Media (TRM). Your extensive media expertise will be utilized to shape TRM's strategic direction, growth, and cross-functional engagement throughout the organization. You will also be setting the gold standard in defining the overall media strategy to execute client campaigns by driving superior client results, fostering innovation, and building our reputation in the retail media domain. Your responsibilities will include:

  • Shaping TRM's onsite and offsite media strategy across banners (Canadian Tire, Sport Chek, Mark's), sharing your knowledge and research into market trends, retail media network best practices, and organizational priorities
  • Leading the planning team to create fit-for-purpose media plans to achieve TRM's brands' media objectives to drive best-in-class performance
  • Overseeing the management, launch, and continuous, optimization of TRM campaigns
  • Cultivating a strong partnership within the TRM organization, including sales, account management, ad product and measurement teams
  • Being a thought partner for key meetings with brands and agencies alongside sales teams
  • Collaborating with sales and measurement to create comprehensive post campaign reports that synthesize results and recommend future strategic initiatives
  • Proactively addressing campaign challenges, quickly providing measured remedies
  • Promoting an ethos of excellence within the team to execute on best-in-class retail media practices
  • Collaborating across the broader CTC organization to help ensure TRMs media strategies are fueling the CTC fly wheel

What you bring

  • 8+ years of experience in the digital media/advertising industry, with a strong preference for experience in retail media networks
  • Deep knowledge of the online advertising space with an understanding of exchange and audience-based selling and the technologies that enable it
  • Deep knowledge and ability to counsel on the digital media environment, trends / technology, agency landscape, and investment strategies
  • Expert-level proficiency in data analysis and a proven track record of driving growth within the digital advertising space
  • Ability to work cross-functionally, for example with merchandising and measurement
  • Experience leading a team of 10+ reports in media planning, strategy, and execution
  • Ability to lead, hire and develop talent across strategy, planning, activation, and other technical/media focused roles
  • Results and detail oriented, expects and requires innovation from their team
  • Bachelor's degree required; Master's degree preferred

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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