Digital Program Manager

2 weeks ago

Toronto, Ontario, Canada Softchoice Full time

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work.

That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology.

By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement.

We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities.


The impact you will have:


As our
Digital Program Manager (DPM), you will be responsible for the strategy and execution of digital marketing campaigns through Softchoice and third-party digital channels.

You will design and lead customer-facing digital programs that span across campaign content development, applicable webpages ownership and strategy, webinars/virtual experiences, ABM, ad campaigns, video development, influencer campaigns, TCO calculators, quizzes, and the list goes on.

If the customer engages with us online/through a digital channel (excluding our eCommerce site), that comes from a DPM.

As a DPM, you will be building campaigns for Google Cloud (GCP) & Google Workspace. You will own the planning, project management, and execution oversight across our campaign planning and execution framework (CPEEP).

You will work closely with expert teams (events, content, GTM Ops, digital, brand and design, agencies, etc.) to bring your campaign to life.

You will collaborate with budget owners across GTM and present marketing plans to partner and/or solution teams.

Note - this role is hybrid with the expectation of being in the office 2-3 times per month.

What you'll do:

  • Campaign development, execution support, and project management of customer facing digital programs for Google Cloud & Google Workspace
  • Asana and expense budget management and ownership for campaigns
  • Reporting/results to partner and internal teams
  • Collaborate closely with expert execution teams (digital, content, events, and thirdparty agencies)
  • Collaborate with PAMs and BUs and provide budget recommendations for programs
  • Own and build partner relationships with Marketing counterparts
  • Focus on improving campaign performance metrics
  • Content development for digital programs ad copy, landing page copy, Eloqua pages, etc.
  • Ownership and reporting of partner technology pages/solutions pages

What you'll bring to the table:

  • 3-5 years of digital marketing experience, preferably in the B2B technology space
  • Knowledge of Google Cloud (GCP) & Google Workspace preferred
  • Experience with project ownership including planning, management, and execution of marketing campaigns
  • Proven ability to be agile, creative, organized, and partner effectively with crossfunctional teams
  • Selfsufficient worker capable of managing multiple deadlines with little supervision.
  • Understanding of marketing automation platforms (ie: Eloqua), Salesforce, and Power BI preferred
  • Ability to work smart under pressure and efficiently on multiple project requests simultaneously, and to deal with potential for tight deadlines and unexpected complexities.
We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds.

Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.


Why people love working here:

  • We offer hybrid and remote working opportunities.
  • Comprehensive benefits from day one of employment.
  • We offer meaningful work and opportunities for career growth.
  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice.
  • We offer an opportunity to build and grow a career in the technology industry.
  • Recognized as a Best Workplace in Canada by the Great Place to Work Institute for 18 consecutive years.
  • Softchoice has been certified as a Great Place to Work in the United States for several years.
  • We have also been recognized as a Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Giving Back and Best Place to Work for LGBTQ+ Equality.
  • We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, vetera

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