Service Marketing

2 weeks ago

Toronto, Ontario, Canada Toyota Full time
Job Description

Service Marketing and Promotion Manager

Rank 7

Scarborough, ON

What We'll Bring:

  • Company & Culture_
  • A hybrid work environment
  • A work environment built on teamwork, flexibility and respect
  • Professional growth and development programs to help advance your career
  • A focus on respect for people and continuous improvement
  • Summer Hours condensed work week during the summer


 Benefits_
  • Competitive compensation package including bonus
  • Extended health care and dental benefits effective immediately
  • Company pension plan with additional employer contributions
  • Company demo vehicle
  • Associate vehicle discount program
  • Reimbursement programs (tuition & fitness)
  • Paid holiday shutdown and competitive paid time off benefits
  • Sabbatical leave program

What You'll be Doing:

  • Marketing_
  • Develop annual service marketing plan complete with scheduled activities and marketing promotions
  • Collaborate with internal stakeholders and agencies on Tier 1 marketing strategy supporting our 3 pillars (Tires, Quality Service, Genuine Parts); drive education & awareness to build P&S brand equity and set the stage for Tier 2/Tier 3 conversion
  • Strategically partner with Tier 2, Zone Parts & Service Managers (ZPSMs), agencies, and Toyota Dealer Association (TDA) to promote & support aligned Parts & Service marketing tactical conversion efforts at Tier 2
  • Design and deliver campaignaligned & evergreen templates for dealers via Toyota Dealer Network (TDN) and AdBuilder to support brand aligned Tier 3 P&S advertising to drive conversion to service appointments/parts sales
  • Create and implement P&S marketing programs, activities, and communication assets that will increase brand relevance, customer connection and parts sales while driving customer loyalty and retention
  • Manage the Toyota Retention Support Program
  • Marketing Fund (TRSP Marketing) which provides quarterly reimbursement to dealers for eligible advertising within their local markets
  • Seek out new marketing activities and leverage available marketing channels to maximize investment; liaise with internal departments in the deployment of these activities
  • Develop and deploy merchandising and incentive programs for dealers; measure ROI to determine impact
  • Support accurate, current, and compelling P&S content on that supports customers in their ownership journey, delivering education through meaningful moments to drive loyalty and retention
  • Drive awareness & understanding of Service Marketing campaign strategies, execution & results with executive, zones, and dealers
  • Create Tire Centre Education and support materials, driven by the product team for use on Infostream
  • Support brand protection activities through ad campaigns and educational materials which speak to the benefits of Toyota Genuine Parts and the risks of counterfeit
  • Manage the TDN indealership digital advertising platform and associated creative materials
  • Support consistent provision of beneficial, brand and campaign aligned, TRSP eligible templates to the AdBuilder platform for dealer use


 Management_
  • Align team goals with TCI vision & hoshin priorities, establish checkpoints to support progress toward deadlines, coach team members on revising/pivoting to drive successful project completion
  • Drive learning & development through timely, candid guidance/feedback, seek opportunities for project work that align with team member growth opportunities and career goals
  • Communicate and prioritize project/task responsibilities of direct reports, provide guidance, feedback, and accountability for individual performance
  • Communicate corporate messages providing appropriate context in a timely manner
  • Lead team members in curation of aligned, consistent communications at Parts & Service Manager Action Group (PSMAG)/Sales Manager Action Group (SMAG)/Dealer Communication Team (DCT)/TDA/Subcommittee meetings to foster collaboration, understanding, support & Kaizen (continuous improvement)
  • Initiate and implement appropriate Kaizen efforts which results in work efficiencies relating to cost reduction or avoidance, improved time and process efficiencies


 Other_
  • Represent Service Marketing at TDA Meetings, DCT Subcommittee meetings, ZPSM meetings, PSMAG meetings, and P&S field staff meetings
  • Develop annual budget of $15.4M to support all Service Marketing activities across the tiers, manage this budget and lead other related departmental expenditures ($18M total)
  • Lock in and measure incremental success through the creation of Standard Operating Procedures (SOPs)
  • Standardize and share successes across the team or organization through 'yokoten' (shares best practices)
  • Maximize dealer participation in TCI programs

What You'll Bring:

  • University degree or college diploma in Business Administration, Marketing, or a related discipline 5+ years of experience within the automotive industry 5+ years of marketing experience is a strong asset
  • Prior management experience is a strong

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