Marketing Consultant

1 week ago


Montreal, Quebec, Canada CIE_101 Beneva Inc. Full time

Description

:

As a local SEO marketing advisor, your main responsibility will be to optimize websites and local listings along with their content to enhance visibility and positioning in local searches.

Utilizing your understanding of consumers and market players, you will develop strategies to enhance the acquisition and conversion of local customers. You will contribute to optimization, citation creation, and ensure information consistency and updates across various digital channels.

Roles and Responsibilities:

  • Manage, create, edit, and validate local listings.
  • Collaborate in creating and optimizing profiles on platforms and other local search environment platforms.
  • Develop and implement local SEO tactics to boost visibility in local search results, customer acquisition, and conversion.
  • Conduct keyword research and analysis to identify local search trends and opportunities.
  • Perform optimizations on internal and external pages to maximize organic search positioning efforts.
  • Build and manage quality citations on relevant websites and platforms to increase acquisition and conversion of local customers.
  • Stay updated on search algorithms and trends while contributing to holistic search practice documentation.
  • Monitor and track local SEO performance using analytics tools.

Your Skills and Qualifications:

  • Bachelor's degree in marketing, IT, or related fields.
  • 3 to 5 years of experience in a specific role related to local search.
  • Proficiency in French both orally and in writing, as well as functional proficiency in English to fulfill job requirements.
  • Essential mastery of SEO, SEM, and design principles.
  • Expertise in relevant platforms.
  • Demonstrable experience in citation creation.
  • Advanced knowledge of semantic data models.
  • Ability to analyze and monitor competition in a multi-location environment.
  • Demonstrable expertise in Web accessibility and WCAG standards (a significant asset).


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