Communications Lead, Canada

2 weeks ago

Toronto, Ontario, Canada Mastercard Full time
Our Purpose


We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.

Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Communications Lead, Canada

Overview:
Mastercard is the global technology company behind the world's fastest payments processing network.

The company is a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless.

Mastercard ensures every employee has the opportunity to be a part of something bigger and to change lives. The company believes in connecting everyone to endless, priceless possibilities.


The Communications team is focused on driving programs and activities that evolve, promote and protect Mastercard's reputation among key internal and external audiences.

They support the company's efforts in delivering world-class payments experiences and are responsible for all internal and external communications for Canada.


This role is focused on developing strategic communications programs and campaigns to advance Mastercard's reputation as a trusted, purpose-driven innovator.

The role will be responsible for elevating the company's innovation position, reputation and brand perception with key external stakeholders including media, customers, prospects, and more.


The individual in this role will also be responsible for driving strategic internal communications plans, programs and social technologies that align with business goals to enhance employee understanding, increase engagement, and drive high performance culture.


Role:


Work in collaboration with the Vice President, Communications, Canada and other senior business and marcomms leaders to develop progressive, integrated communications and marketing strategies to advance the company's mission, and evolve, promote and protect Mastercard's brand and reputation.


  • Drive the development of holistic internal and external communications campaigns for Mastercard Brand and the company's B2B, enterprise and emerging technology products.
  • Build and enhance Mastercard's business reputation and impact through clear and impactful communications, events and social media engagement.
  • Partner with global and regional communications teams to showcase Mastercard's innovation story across product, technology, services, and marketing
  • Identify industry and market trends to understand key perceptions, motivations and drivers related to payments, technology and security
  • Develop datadriven storytelling initiatives and messaging to showcase the business strategy, product innovations and partnerships.
  • Leverage relationships with key media and industry analysts to support product/service launches and corporate announcements
  • Proactively build, manage, and strengthen relationships with key financial services, payments and tech toptier and trade media, influencers, and industry analysts to support product/service launches and raise executive profiles.
  • Partner with global communications to coordinate and direct sustained internal communications programs and contribute to implementation of best practice internal communications capabilities in the form of events, digital, written communication channels
  • Draft wide range of executive communications (including memos and speaking remarks/speeches) ensuring clear, concise, consistent messaging.

All About You:


You are a motivated, curious, critical thinker, with an affinity for technology, comfortable debating the potential it has to positively impact individuals, businesses, governments and economies.

You are a clear, strategic writer, capable of distilling complex arguments and propositions into accessible and compelling narratives.

And you are a passionate communications leader and digital expert motivated by metrics-led success and a true partnership with the business.


  • Excellent written and oral communications skills; strong ability to story mine and collectively present differentiated and complex topics to life
  • Strong relationship management skills and ability to work collaboratively and deliver results with
  • Demonstrated track record of highprofile media relationships and placements; technology and lifestyle media relationships desired
  • Creative thinker possessing high level of comfort with fastpaced, dynamic work environment
  • Digital and social media experience

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