Marketing Specialist

2 weeks ago


New Hamburg, Ontario, Canada BARENTZ NORTH AMERICA LLC Full time

The Marketing Specialist is responsible for developing and implementing marketing strategies to optimize marketing effectiveness in their assigned division (Animal Nutrition) and enhance our customer and principal experience.

In addition, the Marketing Specialist may provide assistance and support to the entire marketing department and collaborate with others throughout the organization.


Essential Duties and responsibilities

  • Gather data on existing and potential customers, competitors, or market segments for use in the development of targeted marketing strategies
  • Collect information or specifications for use in data sheets, promotional publications, presentations, brochures and prepare drafts
  • Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc. and ensure associated deadlines are met
  • Work directly with the Marketing Manager to coordinate corporate branding over Barentz' multiple divisions.
  • Work closely with Global Marcom to support Barentz' social media presence on LinkedIn, Instagram, Facebook, and Twitter for Animal Nutrition division.
  • Assist with tradeshow booth preparation (banners, literature, promos, shipping, set up)
  • Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
  • Write companywide press releases for media
  • Update & maintain division website with products, content, employees, press releases, blogs, headshots
  • Collaborate with sales on marketing tools, projects, product guides, sell sheets, business cards, etc.
  • Support executives, sales, and other departments as requested
  • Work independently and in a team environment on various ongoing projects
  • Support and lead by example, Barentz' culture, values and fundamentals
  • Participate in ongoing personal development opportunities
  • In collaboration with the marketing team, work with translator to develop French materials
  • Experience with Uberflip or Paperflite content management software, a plus
  • Participate in weekly North American Marketing Team meetings
  • Perform other duties as requested

Qualifications

  • Bachelor's degree or equivalent experience
  • At least three (3) years of marketing experience
  • Experience in Animal Nutrition market a plus
  • Hands on experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office (PowerPoint), CMS for webpage content (some HTML required), social media apps, Constant Contact, and Hootsuite
  • Strong attention to detail, data entry and organizational skills
  • Exceptional proofreading skills
  • The ability to work in a team environment, prioritize work assignments and act independently
  • Ability to be proactive on marketing ideas that create value for the organization and assigned vertical
  • Selfmotivated, high energy, and engaging level of enthusiasm and positive outlook.
  • Exceptional written and verbal communication skills and the ability to adapt communication style to the audience as needed.
  • Software knowledge of Microsoft Office including Outlook, Word, Excel, and PowerPoint
  • Act legally and ethically in all professional relationships in adherence with Barentz' values and fundamentals.


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