Corporate Communications Advisor

1 week ago

Saskatoon, Saskatchewan, Canada Saskatchewan Blue Cross Full time

Saskatchewan Blue Cross, one of Saskatchewan's Top Employers, is currently recruiting for a full-time permanent _Corporate Communications Advisor_ to join our team in the Marketing department.

This position offers the flexibility to be in-office or participate in hybrid options in our Saskatoon office.

JOB FUNCTION


Through the implementation of a communications strategy designed to further Saskatchewan Blue Cross' objectives, mission and vision, you'll create and curate content and campaigns and report on the effectiveness and outcomes of all internal and external communications activities.

The Corporate Communications Advisor plays an active role in planning, researching, organizing and implementing communications strategies for the company.

WHY CHOOSE SASKATCHEWAN BLUE CROSS?


We're driven by a mission to empower communities on their journey to whole health and wellness, and have a lot of exciting things ahead of us.

We're improving our members' experiences through investment in our people, technology, services and products.

When you join our team, you're joining an organization where employees are valued, recognized for their contributions and empowered to make us stronger.

The wellbeing of our employees, our members, our partners and our communities is at the heart of our operations.

Our industry is evolving fast, and so are we We're looking for people who:

  • Share our values
  • Believe that creating great experiences is totally within their control
  • Collaborate and always set others up for success
  • Build positive relationships and an understanding of what people's needs are
  • See solutions and possibilities (not problems)
  • Are simply outstanding at what they do

DUTIES & RESPONSIBILITIES

  • Provide oversight and coordination for all aspects of approved communication programs and initiatives, including representing Saskatchewan Blue Cross at events
  • Perform active outreach to press outlets, partners, and influencers to build and foster strategic partnerships that grow brand impact, while responding to media inquires, building and maintaining strong relationships with journalists and members of the press from across the province
  • Plan and coordinate speaking engagements, public engagements, conferences, and other promotional events to build the brand and keep Saskatchewan Blue Cross top of mind with key stakeholders and audiences
  • Conduct ongoing market research and environmental scans of communications opportunities in the health and wellness space in Saskatchewan and stay up to date on industry trends to make recommendations for adjustments to communication strategies
  • Develop and deliver internal communications to drive employee engagement, awareness, and excitement for all communication campaigns and their impact to our brand
  • Explore new ways to reach new members and markets by maturing our social media and online review presence, listening for and engaging in relevant social discussions about Saskatchewan Blue Cross, our competitors, health and wellness, and/or our industry
  • Establish, monitor, measure, and report on the success and impact of all communications initiatives, campaigns, and strategies in accordance with measurement and evaluation frameworks; analyze data to help determine and recommend improvements to strategic approach
  • Proof and edit materials authored by colleagues and partners, ensuring compliance with brand voice and corporate trademark guidelines
  • Develop and maintain strong, memberfocused relationships with stakeholders internally and externally, working collaboratively to ensure communications are accurate and connect with specific audiences
  • Evaluate and optimize online content for engagement, usability, lead generation and impact, recommending and making changes to ensure audience relevance and deliver results
  • Provide support to the departmental planning and budgeting process
  • Remain current with company and industry product and service offerings
  • Participate on cross departmental teams or committees
  • Other related duties and project work as assigned

QUALIFICATIONS & SKILLS

  • Completion of a Bachelor's Degree in Communications, Journalism, Marketing or a related field, and 3+ years' relevant experience, or an equivalent combination of training and experience in Public Relations, and/or Communications
  • Proven knowledge of communications and marketing ethics and best practices
  • Demonstrated experience writing/editing marketing materials, proposals, media relations, presentations, and communications
  • Experience presenting to leadership and in external settings would be considered an asset
  • Previous advertising agency experience and/or managing advertising supplier would be considered an asset
  • A demonstrated understanding of the insurance and/or health care industry would be considered an asset
  • Experience in the use of social media tools, analytics, content planning and digital marketing techniques
  • Stron

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