Marketing Manager

2 weeks ago

Markham, Ontario, Canada Idealogical Systems Inc Full time

WHEN WAS THE LAST TIME YOU ENDED YOUR WORKDAY WITH A SMILE?


You spend 80% of your life at work, and you should be doing what you love with people you like doing it with, all while making a difference in your community.


How do we ensure that smile?

  • We are fun people.
  • We are people who take pride in being themselves and are confident in the help we bring to those around us.
  • We get genuine joy from making others around us feel heard, helped, and happy.


If you know what we are talking about, then you are in the right place in your job search journey.

It's a great time to join our team and grow with us.

Idealogical has been in business since 1995.

We have continuously worked towards giving our employees and clients access to all the tools and benefits of working with a larger firm while maintaining the empathy and nimbleness of a small business.

We take pride in what we do, have a few laughs, stay relatively casual, and deliver best-in-class service.

Who are we looking for, you ask?
We are looking for a kickass Marketing Manager (Generalist) who gets it.

Our brand is service, and marketing makes sure the world knows it. This role is for you if you know how to make strategic, data-driven creative decisions.

Every day, you will help us tell the world that Idealogical is the place to be for prospective clients, existing clients, prospective employees, and vendors.

You will plan, execute, and report on our marketing initiatives, plan our campaigns, write content, run events and more.

WHAT WILL YOU BE DOING
In this role, you will report to our fantastic VP of Business Development, work closely with the marketing coordinator and be responsible for the following:

  • Responsible for ROI-focused marketing initiatives.
  • Advise the leadership team strategically and tactically on positioning Idealogical from an omnichannel standpoint, including client messaging, creative collaterals, lead generation, SEO and social media strategy, to achieve business objectives.
  • Lead crossfunctional priorities and resource allocation relative to each program, project and/or initiative.
  • Build, maintain and report on annual marketing calendars within a continuous planning cycle.
  • Manage vendor MDFs and control marketing budget.

WHAT YOU BRING TO THE TABLE

Must-Have Skills & Qualifications

  • A marketing/ public relations postgraduate certification/degree or 24 years of equivalent experience.
  • Ability to plan, execute and report compelling marketing strategies that help Idealogical differentiate from our competitors.
  • Exceptional ability to develop original and highquality print and digital content with strong CP style efficacy.
  • Have exceptional written and oral communication skills.
  • Ability to manage multiple competing priorities.
  • Executive reporting and presentation Skills.
  • Highest level of attention to detail.
  • Legally able to work in Canada.

Nice To Have Skills & Qualifications

  • Experience in B2B marketing.
  • A desire to mentor, guide and motivate other team members to help them succeed.

Key To Succeed in This Role

  • Agility in accommodating competing priorities.
  • Unique ability to help the leadership team see the value in marketing efforts.
  • Experience working with CRM (HubSpot) and CMS (Umbraco and WordPress).
  • Superior problemsolving skills.

Application Requirement

  • Cover letter
  • Resume
  • Portfolio

WHAT CAN YOU EXPECT OF US


By joining Idealogical, you will work with some of the industry's brightest and most experienced people in an environment where you are challenged to be the best in everything you do.

Idealogical is where you can grow and develop your career in a meaningful way.

We have folks that have been with us for 5 years, 10 years, 15 years and 28 years. Our team members rarely leave us.


Our team is everything to us and we take care of our people like we expect you to care for our clients.

We foster sustainable growth, good health and overall well-being and strive hard to make you feel heard, helped, and happy.


How we make you feel heard?

  • Anonymous feedback system led by the president to make continuous changes and improvements to solidify our already strong company culture.
  • Recognition for being a team player reflected in weekly monetary wins in the form of peer praises.
  • Recognition for being an exceptional employee with opportunities to win 6 different awards at our annual holiday get together.

How we make you feel helped?

  • 1 paid training and education per month to help you fill your knowledge gap.
  • Company contributions of 3% of your salary to your personal RRSP/DPSP Plan.
  • We invest heavily in helping our people acquire skills dictated by the IT industry and pay for your professional certifications.
  • Carefully curated daily lunch made with freshly sourced ingredients to fit your diet of the season.
  • Distinct monthly outings infused with competitive team games, good food and great conversations.
  • Inhouse Chir

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