Product Marketing Manager, Branded Content

2 weeks ago


Toronto, Ontario, Canada Lock Search Group Full time
The incumbent will bring to market and manage a new product.

Areas of focus include but are not limited to defining and executing the brand strategic and tactical plans, pre-launch activities, structuring implementation and performance monitoring.

Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.

Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the specialty care markets.

Communicate strategic and tactical plans to the US, Canadian senior management and the sales team.
Lead the development of promotional materials, programs, and training initiatives.
Proactively track critical elements of brand performance.
Spend time in the field with sales representatives to gain insights from physicians and inform the brand plans.
Partner with finance team to ensure timely use of financial resources related to brand tasks.
Lead regular cross-functional Brand Team meetings.
Spend time in the field with sales representatives to gain insights from physicians and inform the brand plans.
Working with Medical team to design educational programming.
Work together with other functions, develop and implement a best-in-class commercial development plan for company's products

Bachelor's degree required. Master's degree in business or health sciences is an asset
~experience in GI or Hepatology is an asset.
~ Knowledge of pharmaceutical legal, regulatory, and medical processes required.
~ Strong team-building skills and a team-oriented approach.
~ Required to travel occasionally, including international travel.


Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines.

Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates.

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