Content Marketing Manager-Writing
2 weeks ago
We are looking for a Content Marketing Manager to develop and execute comprehensive Content Marketing strategies to increase our brand awareness, reach and engagement and further position us as a thought-leader in our space.
Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, whitepapers, website content, emails, blog posts, presentations and other marketing collateralInterview and navigate subject matter expert relationships (internal and external) to extract compelling insights and distill the information into polished content
Manage ongoing content updates to our existing assets aligned with new product releases
Track key metrics for content marketing success; regularly evaluate content performance regarding views, downloads, keyword rankings, conversions, and overall brand traction
Research and test new content formats and channels to increase brand awareness and generate demand
This is a highly collaborative role which sits within our Brand & Creative team that would work alongside our Social Media Manager and Brand Designer roles as well as cross-collaboration with our Growth team.
This is a hybrid position, with the expectation of working primarily in our Toronto office, but with flexibility for some remote work.
4+ years experience in a B2B content marketing~ Content creator/storyteller mindset with an understanding of how to best repurpose content across numerous mediums and channels
~ Exceptional writing and editing skills and experience producing robust, integrated content marketing campaigns/assets in a variety of formats
~ Solid understanding of the legal industry
A keen interest in AI and legal tech
Salary range 80k-90k CAD
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