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Copywriter
3 months ago
The same philosophy of personal attention that distinguishes Yorkville Education Company as a leading provider of post-secondary education makes us an exceptional place to work. We are a progressive and modern institution, responding to the needs of current and future students and implementing the best technology solutions to empower our work. We prioritize diversity, open doors to those often overlooked, welcome new Canadians, and provide pathways to successful careers.
Yorkville Education Company (which manages both Yorkville University and the Toronto Film School) began with a simple idea in 2004: offer flexible, rigorous, and career-focused degrees on campus and online to people who are on a purposeful path. With campuses in Ontario, British Columbia and New Brunswick, we equip our graduates with the professional knowledge, skills and designations that employers value.
Focused on providing a transformative, accessible and flexible higher education environment, our teams, from the President to the newest staff member, share a passion for learning, teaching, and growing as individuals and as teams. We nurture an inclusive, supportive, and genuinely kind work environment at our three campus locations and remotely.
If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.
Who we need
We are looking for a Copywriter to join our Marketing and Communications team at Toronto Film School (TFS) - creative industries. You will develop creative marketing copy to captivate our audiences and elevate our brand experience with compelling content and persuasive stories. You will report directly to our Content Strategist as part of the Brand Marketing – Go to Market Team and partner with our Go to Market Videographer. From attention-grabbing print ads to video scripts, student lifecycle profiles to blogs, and more, your role will vary from day to day. One minute you will create a 360-campaign; the next, you will work on a quick turnaround product launch. If you can grasp project requirements quickly, offer valuable insight, and are an imaginative writer with an eye for detail, we'd like to meet you.
What's In it for you
Immediate impact and exposure. We are a rapidly growing organization, and you will be an invaluable player. From brand marketing, performance marketing and our creative team to communications, social media and the TFS leadership team, you will be at the table with enthusiastic peers. As a critical player on a collaborative and strategic team, you will have the opportunity to contribute your creativity and ideas to every marketing project from the top to the bottom of the funnel.
Limitless professional development. You will immediately benefit from genuinely warm, engaging, and deeply committed colleagues, mentors, and leaders. This is a rewarding career move for someone curious, driven to do more, and who enjoys getting to know their teammates socially. As part of the full-time staff here, after your first year, you can register and attend courses and programs we offer - for free, including but not limited to our Screenwriting courses and our Bachelor of Creative Arts.
What You Will Do:
- Bring our stories to life in short-form, long-form, and everything in between. You will participate in content strategy development and write clear and concise creative copy for a wide range of demand generation and lead nurturing formats, including landing pages, email campaigns, social media, digital ads, blogs, media, collateral, and more. You will use SEO principles to maximize your copy's reach and boost traffic to the company website for optimal online visibility. And you will be required to perform some editing tasks and revisions to help adhere to the company's style guide and brand voice.
- Learn and analyze. You will gain a deep understanding of our audiences' needs and competitive differentiators, and your words will inspire, inform and engage our target audiences. You will interpret copywriting briefs to understand project requirements.
- Partner. You will collaborate with brand, creative, communication and performance teams to support our Go-to-market strategies, suggest ideas, and build on the team's collective concepts.
What you bring:
- Energy, enthusiasm and a passion to write. You have a degree or diploma in English, Marketing, Advertising, or a related field. You have 5+ years of experience in copywriting and marketing campaigns, ideally for post-secondary education or in a creative area such as film or television. You have excellent writing, editing and proofreading skills, with a proven ability to create targeted, compelling copy across the marketing funnel. You have 2-3 writing samples of your best work as documents, links, or a portfolio you can submit for our review.
- Knowledge and skills. You can interpret information and conduct research. You have exposure to various online content strategies and experience with SEO. You have excellent time-management and organizational skills.
- Relationship-building finesse. You are highly collaborative, with a deep appreciation for diverse ideas and approaches. You have an awareness of how to communicate with a global audience - and you speak the language of innovative creators. You can build trust, influence decisions, and work closely across teams at any level.
Join us
We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest here.
Diversity, equity and inclusion are critical components of life at Yorkville Education Company and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.
Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). If you require accommodation for a disability, please notify Human Resources at ext. 1236.
