Creative Copywriter

2 months ago

Toronto, Ontario, Canada Leo Burnett Full time

Job Summary

At Leo Burnett, we are seeking a highly skilled and experienced Creative Copywriter to join our team. As a key member of our creative department, you will be responsible for crafting compelling and engaging copy across various channels and platforms.

About the Role

  • Content Creation: Develop clear, concise, and persuasive copy for integrated advertising campaigns, including websites, social media, OOH, digital content, broadcast, experiential, and beyond.
  • Creative Conceptualization: Brainstorm and develop creative concepts and campaign ideas in collaboration with art directors, designers, and marketing teams.
  • Brand Voice Maintenance: Ensure consistency in brand voice and messaging across all communications, maintaining brand guidelines and tone of voice.
  • Collaboration: Work closely with clients and stakeholders (client leadership, strategy, tech teams, etc.) to understand the clients' goals, target audience, and messaging requirements.
  • Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, grammar, and adherence to project briefs and deadlines.
  • Research and Strategy: Conduct research on industry trends, competitor analysis, and customer insights to inform and enhance copywriting strategies.
  • Project Management: Manage multiple projects simultaneously, prioritize tasks, and collaborate effectively with cross-functional teams to deliver high-quality content on time.

Requirements

  • Bachelor's degree or similar in English, Journalism, Communications, Marketing, or related field.
  • Proven experience as a Copywriter or Senior Copywriter, with a strong portfolio showcasing a variety of writing styles and projects.
  • Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
  • Ability to adapt writing style to different audiences, brands, and mediums.
  • Familiarity with SEO best practices.
  • Experience using Adobe Creative Suite.
  • Strong conceptual thinking and creative problem-solving abilities.
  • Excellent time management and organizational skills, with the ability to meet deadlines in a fast-paced environment.

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