Lead Email Marketing Manager

2 weeks ago

Ottawa, Ontario, Canada Launch Potato Full time

YOUR ROLE

You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato's Prizes and Games verticals which sends 100's of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.

You have drive and a passion for results which allows you to thrive in an extremely fast-paced, dynamic environment. You are a team player and email marketer who understands consumer psychology and the need for quality content and messaging.

You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).

SUCCESS LOOKS LIKE

  • Optimizing and expanding our automation set for prospective and existing investors to create more of a "one-to-one" experience, as well as generating a flywheel of testing and feedback
  • Developing thoughtful and sophisticated omnichannel campaigns across email and push notifications
  • Owning the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team better
  • Partnering with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP to support easy creation of highly personalized comms
  • Acting as a leader of email code by debugging other teammates' work and keeping up to speed with the latest trends and platforms

WHAT YOU NEED TO SUCCEED

  • 4-6 years of email marketing/remarketing experience
  • Extensive experience in the performance marketing/lead generation industry
  • Proven experience delivering on department and/or company level key results
  • Highly analytical and hands-on expertise with data using primarily first party data
  • Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.
  • Effectively grown and scaled messaging revenue in previous companies
  • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
  • Possess an insatiable curiosity and drive to win

NICE TO HAVES

  • Experience with SMS and Push Notifications is highly desirable
  • A strong understanding of deliverability drivers

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