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Product Marketing Specialist

2 months ago

Toronto, Ontario, Canada Interac Corp. Full time
Product Marketing Specialist

At Interac Corp., we're shaping the future of the digital economy in Canada. As a Product Marketing Specialist, you'll play a key role in driving growth for Interac Verified.

Key Responsibilities:
  • Develop go-to-market strategies for target B2B audiences, collaborating with the Product Marketing Lead to drive Interac Verified growth.
  • Design and execute lifecycle communications and campaigns, working with Product Marketing, Comms, Legal, and Product teams to engage B2B customers.
  • Participate in agile product squads, ensuring alignment between product capabilities, business development needs, and marketing strategies.
  • Conduct customer research to capture insights needed to refine product positioning and marketing strategies.
  • Coordinate and manage Interac Verified marketing reporting and perform quarterly competitive intelligence to monitor the market and adjust strategies accordingly.
  • Create and maintain sales enablement materials that equip the sales team to effectively communicate the benefits of Interac Verified.
Requirements:
  • 5 years of professional experience in marketing or product marketing, ideally in the B2B space.
  • Must be eligible to work for Interac Corp. in Canada in a full-time capacity.
  • Experience with go-to-market planning and developing strategic product marketing plans and materials.
  • Strong presentation skills, including the ability to translate technical features into compelling and clear product marketing and sales enablement materials.
  • Excellent interpersonal skills, able to build cross-functional relationships across Marketing, Comms, Product, and Technology teams.
How We Work:

We value exceptional people who are passionate about their work. Our culture encourages excellence and rewards contributions with opportunities for growth and development.