Associate, Digital

2 weeks ago

Toronto, Ontario, Canada Mastercard Foundation Full time

Reporting to the Partner, Digital, the Contract Associate, Digital will Support and execute the Foundation's social media strategy, working alongside the Partner, Digital in the development and production of social media content.

Please note this is a contract role.

WAYS YOU CAN CONTRIBUTE

  • Write engaging, innovative social copy for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Manage and schedule social media content.
  • Expand our social media presence.
  • Collaborate with internal and external partners to create innovative content and channelrelevant, purposedriven social media tactics.
  • Develop video content with internal and external teams.
  • Engage with our social community by monitoring channels, responding to comments, and reaching out to potential followers.
  • Ensure our social media responses and postings are accurate and reflect the values and brand guidelines of the Mastercard Foundation.
  • Support influencer growth strategy through social platforms.
  • Work closely with Lead, Digital and Partner, Digital on digital campaigns.
  • Collaborate with influencers to develop social content.
  • Attend events and capture social media content.
  • Monitor social media channels for new engagement opportunities and potential brand risk.
  • Assist in the development of the social media calendar.
  • Review social media analytics and provide recommendations based on findings.
  • Working alongside external agencies and providing feedback on social copy.

WHO YOU ARE

  • Certification training in social media/Digital Marketing.
  • A minimum of two years' experience in a related field.
  • Create connected experiences that build and strengthen social media communities.
  • Collaborate with internal and external partners to create innovative content and channelrelevant, purposedriven social media tactics.
  • Maintain commanding knowledge of the latest social media trends to ensure Foundation and subchannels' social presence is relevant, compelling, and cutting edge.
  • Work with internal stakeholders (program leads, web, and newsletter team) to identify and amplify priority initiatives through social media.
  • Collaborate with different creative teams (both internal and external) to develop social creative assets.
  • Create novel ways to execute, test, and build new audiences on emerging platforms.
  • Experience using the latest social media monitoring/analysis tools and platforms (Sprout Social is a plus).
  • Experience with social media features (i.e., Twitter Spaces and live executions).
  • Experience with website content management systems (WordPress and Drupal).
  • Experience with reporting tools like Google Analytics.
  • Experience with Adobe Creative Suite (Photoshop) is an asset.
  • Knowledge of social media best practices and can work well in a team and independently.
  • Flexible, adaptable, and able to execute a range of job duties with multiple deadlines and changing priorities.
  • Possess excellent verbal, written, and presentation skills with the ability to articulate information to a variety of constituents across cultures.
  • Possess professional maturity, sensitivity with different cultures, and impeccable integrity that exemplify the Foundation's values.
  • Demonstrate a commitment to Mastercard Foundation's values and vision.
- _**_Deadline for Applications is August 10, 2023._

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